UPWARD’s Sales Support Service Revolutionizes Tsukui's Approach to Elderly Care Management

UPWARD’s Sales Support Service Transforms Tsukui's Operations

In a significant shift toward enhancing efficiency in elderly care management, UPWARD Inc. has officially partnered with Tsukui Inc., integrating its advanced sales support service, UPWARD. With the mission of addressing the challenges posed by Japan's aging society, Tsukui, based in Yokohama, is committed to creating a society where individuals can live happily for 100 years. To this end, the company operates over 770 facilities nationwide, focusing primarily on day services and a range of specialized healthcare offerings.

The Need for Innovation in Sales Approach

Tsukui’s sales representatives face the dual challenge of engaging with clients while simultaneously visiting home care support agencies to propose services through care managers. Although dedicated to providing high-quality, localized services, these representatives often juggle numerous responsibilities, including client care and various administrative tasks. The introduction of UPWARD aims to streamline their workflow and enhance the quality of service delivery.

Benefits of Implementing UPWARD

1. Reduced Reporting Burden through Mobile Integration

One of the standout features of UPWARD is its mobile app, which includes a stay detection function, allowing representatives to complete activity reports during downtime. This eliminates the necessity of returning to the office solely for documentation,, effectively reducing the administrative burden.

2. Visualization of Essential Care Managers

By visually mapping out key care managers that representatives need to meet—such as those not contacted recently—UPWARD enables intuitive planning of visits. This ensures that representatives can avoid biases and omissions in their outreach, leading to a systematic approach to their sales efforts.

3. Enhanced Information Sharing Across the Organization

Integrating field activity data into Salesforce enhances organizational cohesion by enabling better information sharing across locations. Knowledge gained at one site becomes a valuable asset, contributing to a collective intelligence that transcends individual offices.

Insights from Tsukui's Chief Specialist

Shin'osuke Hato, Chief Specialist of the Sales Promotion Department at Tsukui, shared insights on the previous challenges faced by their sales division. Historically, sales records for home care services like day services and home nursing were handled via paper or Excel. This dependency meant that input could only occur upon returning to the office, resulting in lapses and delays in documentation. With UPWARD's automated recording feature and mobile input capabilities, these issues have been significantly addressed.

Moreover, overlapping activities among several care facilities in the same region posed another challenge. With UPWARD, representatives can keep track of recent activities conducted by other facilities, thereby enhancing collaboration and improving overall sales efficiency.

Looking ahead, UPWARD aims to increase awareness of Tsukui’s services among local communities, ultimately fostering a growing base of fans who appreciate their mission and offerings.

Use Cases in the Healthcare Sector

UPWARD is dedicated to not just transforming Tsukui’s operational strategies but also sharing effective use cases tailored for the healthcare sector. By ensuring that essential core tasks in caregiving are not disrupted, UPWARD showcases how to invigorate sales activities within the industry. Detailed information about these use cases is available on the service’s website.

Learn more about UPWARD’s healthcare use cases here!

Innovating the Last Mile of Fieldwork with UPWARD

Positioned as a leading sales support service, UPWARD harnesses AI technology specifically tailored for external sales and visits. With proprietary geofencing technology, it automates customer contact recordings and offers various AI functionalities aimed at enhancing outdoor sales activities. Notably, over 400 companies, including major entities like Nissin Medical Food and Saint Care Holdings, have implemented UPWARD as a cornerstone for their next-generation sales digital transformation.

Visit UPWARD's service site for further details!

About UPWARD Inc.

Established in March 2002, UPWARD Inc. operates with the purpose of unleashing the creativity of field workers while accelerating the growth of businesses and society. By utilizing technology to enable seamless operations from a mobile platform, UPWARD aims to create an environment where individuals can thrive regardless of their location or circumstances.

- Company Name: UPWARD Inc.
- CEO: Ryusuke Kaneki
- Location: Marunouchi Eiraku Building, Chiyoda, Tokyo
- Industry Focus: Development and provision of Sales Engagement Service “UPWARD”
- Website: UPWARD Corporate Site