#Filmmaking #SmallRig #FamilyLens

SmallRig and FamilyLens Launch a Global Family Filmmaking Initiative

The 3rd FamilyLens International Film Festival kicked off on December 6th in Beijing, heralding a new age for family filmmaking. This significant event featured the launch of a collaborative initiative led by SmallRig, a prominent company in imaging solutions, along with FamilyLens. Their mission? To empower families around the world to embrace their storytelling capabilities through film.

In the spirit of creativity and inclusivity, the initiative was unveiled as the Family Filmmaking Co-Creation Initiative. This program includes a specialized family filmmaking kit designed to simplify the process of capturing life’s precious moments. Additionally, the initiative caters to broader social impact through a special screening program focusing on family-centric stories that resonate universally.

Co-Creation Initiatives to Inspire Families

The Co-Creation Initiatives comprise a series of global initiatives aimed at filmmakers and image creators at all levels, encouraging their involvement in family filmmaking. SmallRig is committed to expanding mobile filmmaking while fostering the notion that everyone can be a creator. This aligns with their philosophy of “Free Your Dream,” enabling families to explore their creativity through film.

At the launch event, Zhou Yang, the Founder and CEO of SmallRig, articulated the motivation behind these projects. He emphasized the inherent emotional connections found in family stories that link audiences across cultures. He stated, “In an era where every individual has the potential to tell their own narrative, we believe every family should film their story, as creativity is deeply rooted in human nature.”

Echoing these sentiments, Gu Xue, the Founder and Director of the FamilyLens International Film Festival, expressed hope that this initiative would offer valuable solutions and foster insights for those interested in family films. Together, they aim to lead the exploration of family narratives and the unique experiences associated with them.

Product Launch: The Family Filmmaking Kit

To tackle the common challenges faced in family filmmaking, SmallRig introduced their Family Filmmaking Kit, which includes essential tools like a high-quality microphone, fill light, and portable tripod. This kit is specifically designed to democratize professional filming functions and simplify complex tasks, making filmmaking accessible to families without any prior experience.

During a workshop at the festival, attendees had the chance to use these tools and were impressed by their functionality, noting how they effectively addressed various filming needs without requiring extensive photography expertise.

Social Impact Screening Program

The FamilyLens International Film Festival is open to the public from December 6th to 14th, featuring an array of film screenings, including the acclaimed documentary