#Japan #Kumamoto #Domohorn Wrinkle #Reishunkan #Fan Festival

Domohorn Wrinkle Celebrates Half a Century

On April 19, 2025, Reishunkan Pharmaceutical held its inaugural grand thank-you event, the "Domohorn Wrinkle Fan Festival 2025 - A Future of Gratitude and Co-Creation" at its headquarters, Seihunkan Hilltop in Kumamoto. This event marked a significant milestone, bringing together over 1,100 applicants from both domestic and international locations. On the day of the festival, 832 attendees from all over Japan, including regions from Hokkaido to Kagoshima, and 44 guests primarily from Taiwan, gathered to celebrate the brand's journey over the past 50 years.

A Unique Experience in Direct Marketing

In the realm of direct marketing, opportunities for face-to-face interactions with customers are rare. The Fan Festival aimed to change that by inviting fans to immerse themselves in the brand's world through various sensory experiences. The event was a resounding success, as revealed in feedback collected from a survey conducted after the gathering, where 98.1% of the respondents rated their experience positively (scores of 4 and 5 out of 5).

Event Highlights

The festival was brimming with engaging activities, particularly popular among attendees, including skin diagnosis, a Hilltop cart tour, and workshops covering topics like tea diagnosis, facial yoga lessons, and special seminars. The three main facilities within the headquarters were open for exploration: the "Tsumugi Shokan" (a shopping center), the "YakuSai Koen" (the plant responsible for production and shipping), and the "Kangeikan" (a gallery showcasing Reishunkan's history and philosophy).

Traditional Herbal Experiences

Rooted in the philosophy that humans are part of nature, Reishunkan Pharmaceutical emphasizes the importance of natural ingredients in product development. This ethos was evident in the various programs offered:

• - Tea Diagnosis: This popular workshop, led by Ryota Tanaoka, a certified international herbal cuisine chef, allows participants to assess their health by interpreting the flavors of five different herbal teas.
• - Aroma Workshops: Participants also relished workshops on creating aroma pouches and diffusers, enhancing their bond with the products as they used ingredients found in Domohorn Wrinkle.

Educational Tours and Seminars

The "YakuSai Koen" facilitya, the heart of Domohorn's production process, opened its doors for guided tours, providing a thorough understanding of the meticulous manufacturing process while allowing hands-on product testing. In the special seminars, attendees learned about the company's core philosophy of self-healing, introducing practical health and beauty habits relevant to daily lives.

Local Delights and Warm Hospitality

The sprawling Seihunkan Hilltop grounds, roughly equivalent to six Tokyo Domes, hosted cart tours which garnered rave reviews from participants who enjoyed feeling the refreshing breeze amid nature. In addition, attendees savored iconic local cuisine at the employee cafeteria, where dishes like secret-recipe fried chicken and seasonal specialties were served, further enriched by an array of local ingredients from Kumamoto.

Voices from Participants and Organizers

Most visitors fell within the 40 to 60 age group, although families brought younger children and even the elderly. Feedback from attendees highlighted the warmth of staff and the meticulous care put into hospitality. Organizers expressed gratitude for the chance to meet customers in person, sharing pride in their work and commitment to elevating customer satisfaction.

Looking Ahead

The Fan Festival was not just a celebration but also a stepping stone toward the 100th anniversary of Reishunkan Pharmaceutical in 2032. With an emphasis on fostering deeper connections with fans, the company is committed to enhancing real-life events and expanding online engagement. Positioned as a "Positive Age Company," Reishunkan will continue to innovate, providing unique solutions rooted in traditional herbal philosophies beyond the beauty sector. The future looks promising for both Reishunkan and the Domohorn Wrinkle brand, as they strive to maintain their legacy and relationship with their customers.