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Wuliangye Yibin Co., Ltd.: A Beacon of Quality in the Liquor Industry

The international stage for quality and excellence has recognized the esteemed Chinese liquor maker, Wuliangye Yibin Co., Ltd., as it recently received the 2025 EFQM Global Award. This accolade, noted as one of the three premier awards in organizational quality, underscores Wuliangye's commitment to its guiding principles of "harmony & beauty" and premium quality.

A Legacy of Quality Management

Since the 1980s, Wuliangye has deeply embedded comprehensive quality management throughout its operations. The company has embraced modern performance excellence frameworks and the acclaimed EFQM model, enhancing its quality management concepts to align with corporate strategies. According to the EFQM assessment report, Wuliangye has been commendably noted for fostering a corporate culture that emphasizes balance between tradition and innovation, while promoting large-scale development aligned with strong Environmental, Social, and Governance (ESG) standards.

This recognition goes beyond merely validating Wuliangye's operational excellence; it accentuates the company’s commitment to sustainable development across quality, ecology, and culture. Wuliangye has established and optimized an integrated quality management system that ensures uncompromised quality from the seed stage of production right up to delivering the final product—a testament to its unwavering dedication by winning top quality management awards in China multiple times.

Pioneering Sustainable Practices

Wuliangye's innovative approach also extends to environmental sustainability. The company championed the concept of a "zero-carbon liquor maker" and birthed the first high-level green factory in China's liquor industry. This proactive attitude not only mitigates ecological footprints but also aligns with wider global goals regarding environmental conservation.

Furthermore, firmly rooted in its corporate philosophy of "harmony & beauty," Wuliangye has successfully cultivated a cultural ethos that reinforces its sustainable development practices. This philosophy has become integral to its operational strategies, illustrating how cultural foundations can positively influence contemporary corporate practices.

At an esteemed event held in Spain—the 2025 EFQM Sustainable Performance Conference and Global Award Ceremony—Wuliangye stood out as the sole company to achieve such recognition only a year after implementing the EFQM model and the RADAR logic. This was a significant milestone, especially given the fierce competition from over 200 companies vying for the EFQM Global Award in 2025, with only 14 awarded this recognition.

Aligning with Global Standards

As one of the front-runners of China’s renowned baijiu industry, Wuliangye Yibin Co., Ltd. aims to leverage global standards of excellence in its quest for management innovation and industrial advancement. By doing so, it hopes to contribute towards the sustainable development of the global liquor industry.

Wuliangye's journey is a reaffirmation of how traditional industries can integrate modern management practices and sustainability efforts to create a better future. Its achievements are an inspiring example for other enterprises aspiring to pursue excellence through a balanced approach to tradition and innovation, underscoring the importance of quality and sustainability in today's business landscape.