#United States #Chicago #Aspen Group #David Chriswick #Shelly Kaushal

The Aspen Group Welcomes New Marketing Talent

In a significant move aimed at boosting its marketing capabilities and accelerating growth, The Aspen Group (TAG) has made two pivotal appointments in its leadership team. David Chriswick joins as the Senior Vice President of Marketing, while Shelly Kaushal takes on the role of Vice President of Marketing. Both appointments are effective September 14, and the duo will be based in TAG's Chicago headquarters.

These additions come on the heels of Rafeh Masood's appointment as Chief Commercial Officer earlier in May, indicating a strategic consolidation of TAG's marketing and growth strategies. The intent is clear: to enhance consumer outreach, drive demand, and ultimately increase access to necessary healthcare services. Both Chriswick and Kaushal bring with them a wealth of experience in consumer marketing, having previously held pivotal roles at companies like Orangetheory Fitness and The Bar Method. They have been instrumental in building strong national brands while accelerating local market growth.

TAG, known for its support of independent healthcare practices, operates over 1,400 locations across five distinct brands: Aspen Dental, ClearChoice Dental Implant Center, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. The organization’s key mission is to dismantle barriers to healthcare access, ensuring that critical care is always within reach for those who need it most. In particular, Aspen Dental emphasizes improving access to oral health, while ClearChoice specializes in dental implants and complex treatments.

The introduction of Chriswick and Kaushal is viewed as a crucial opportunity for TAG to leverage its vast portfolio to create a more substantial impact. Their combined expertise promises to extend TAG's reach, enhance brand recognition, and drive growth across its varied healthcare offerings. Their successful marketing strategies at Orangetheory, which saw exceptional growth to over 1,500 studios globally, is expected to be a valuable asset in TAG's quest for expansion.

As Rafeh Masood stated, “We have five robust brands and a significant opportunity ahead. David and Shelly understand how to integrate national brand building with local market strategies effectively.” His vision aligns with TAG's future goals to strengthen brand connections with consumers seeking essential services while breaking down the barriers preventing them from accessing care.

Profiles of the New Marketing Leaders

David Chriswick, as Senior Vice President of Marketing, will lead the marketing initiatives for both Aspen Dental and ClearChoice. He transitioned from Purpose Brands, where he held the role of Senior Vice President of Brand Strategy. With over two decades in marketing leadership across healthcare, fitness, and consumer brands, Chriswick has developed strategies that resonate deeply at community levels, key to patient engagement in healthcare.

“Both Aspen Dental and ClearChoice have powerful brands with substantial scale. My focus is to align our marketing investments with the needs of our communities,” Chriswick remarked. His vision involves a synthesis of national branding with a local focus, ensuring that healthcare reaches those who require it.

Shelly Kaushal, in her role as Vice President of Marketing at TAG, will spearhead efforts for ClearChoice, further solidifying its reputation in implant dentistry. Kaushal’s previous experience at Purpose Brands, as well as her strategic roles at Orangetheory and RXBAR, equip her with the insight to refine ClearChoice’s marketing efforts.

Expressing her enthusiasm, Kaushal mentioned, “ClearChoice has established a trustworthy brand that alleviates the anxiety often associated with complex dental procedures. My goal is to build on this trust and help more patients take confident steps towards treatment.”

Conclusion

The Aspen Group stands at the forefront of healthcare services, dedicated to its mission of making care accessible to a wider audience. With the addition of Chriswick and Kaushal, TAG aims to not only build on its existing success but also to deepen its impact on communities, effectively bridging gaps in healthcare access for all. Their leadership symbolizes a new chapter for The Aspen Group as it endeavors to integrate expansive brand reach with localized consumer engagement strategies, poised to transform how healthcare is delivered.