#Japan #Tokyo #Live Commerce #AIoT #SHEF TOKYO

Next Generation Live Commerce Unveiled at SHEF TOKYO 2025

On June 28, 2025, the event SHEF TOKYO 2025 will mark a significant evolution in live commerce, presented by MoldBreaking in partnership with BLANC AMOUR. This groundbreaking event will take place in Harajuku, Tokyo, and will feature over 150 influencers and top brands from Japan, China, and South Korea, gathered to celebrate the dawn of what is being hailed as the "Live Commerce Era."

A Glimpse into the Future of Shopping

The event is designed to reflect the mission of creating powerful futures for women, under the banner “SHE makes the Future.” The SHEF TOKYO 2025 aims to be a platform for new purchasing styles, showcasing a direct connection between brands and consumers through live commerce. The event promises a unique and enriching experience where attendees can discover desirable products directly through influencer engagement.

Emotion-Driven Commerce

MoldBreaking is positioning itself as an “Emotional Tech Company”, aiming to reconnect the tech-driven shopping experience to genuine human emotions. Through AIoT, attendees will soon experience a revolutionary shopping method that merges online and offline mediums. The forthcoming release of their emotionally-supportive shopping experience, set to launch at the end of October 2025, will harness brainwave analysis technology to visualize desires effectively.

Transformative Live Commerce Success

During the event, Asami Joshino, a prominent live commerce influencer and representative of BLANC AMOUR, will host live shopping sessions. Previous events note that within just six hours of her live commerce session, an impressive revenue of 5 million yen was achieved, hinting at the immense potential these methods hold for future commerce.

Influencers Influencing the Future

Over 150 influencers with millions of followers, including renowned figures like Lin Ping from China and the rising star Arin from Korea, will be in attendance. The participants will engage with products through real-time sampling and exclusive early sales, creating an interactive and dynamic environment. This interaction not only introduces attendees to the latest trends but allows brands to receive first-hand feedback in a collaborative setting.

Anticipated Outcomes

MoldBreaking and BLANC AMOUR, leveraging their expertise, aim to focus on innovation and globalization in beauty and lifestyle sectors. They see the value of supporting brands in cross-border management alongside nurturing live commerce talent. This exciting initiative will involve educational programs and new strategies around live commerce.

Future Prospects

With the advent of AIoT technology in live commerce, MoldBreaking plans to push boundaries further. By redefining connections in the shopping experience, the company is set on delivering transformative emotional tech that integrates seamlessly into everyday life. SHEF TOKYO 2025 aims to not only spotlight brands but also shape a future where emotional resonance becomes core to consumer engagement.

What to Expect

As the live commerce space grows, the TikTok Shop functionality offers a new EC method, merging entertainment and shopping in an effortless transaction process right from video views to purchases. This innovative shopping model is already making waves in the Japanese market, being launched nationwide this past June.

MARK YOUR CALENDARS! Join us for the SHEF TOKYO 2025 at WITH HARAJUKU HALL, Tokyo, where the future of shopping awaits.

Event Details:

• - Event Name: SHEF TOKYO 2025
• - Date: June 28, 2025 | Time: 11 AM - 9 PM
• - Location: WITH HARAJUKU HALL, Tokyo
• - Organizer: MoldBreaking & BLANC AMOUR
• - Attendees: 200 influencers and associates expected.

For more details, follow the official Instagram: SHEF TOKYO.