#Japan #Tokyo #Korean Cuisine #Summer Fair #Shabu-Shabu On-Yasai

Shabu-Shabu On-Yasai’s Summer Fair: A Taste of Korea

Shabu-Shabu On-Yasai, a beloved brand under the Colowide Group, is bringing a taste of Korean cuisine to the forefront with its summer fair themed "Summer Delicacies of Korean Hot Pots." This limited-time event starts on July 15, 2026, and runs until September 15, offering diners a unique chance to explore the essence of Korean culinary culture, complete with dishes like "Seafood Chige" and "Gomtang."

A Sneak Peek at the Media Tasting Event

Before the official launch of the summer fair, a special media tasting event was held on July 1, 2026, at the Tamachi Sendaiguchi branch. Here, attendees had the opportunity to sample both the "Seafood Chige" and the "Gomtang" alongside a curated selection of traditional Korean side dishes, known as "banchan."

During the tasting, representatives from On-Yasai provided insights into the distinct flavors of their two main soups. Participants were treated to the rich flavors and mild spiciness of the seafood chige, while also enjoying the creamy and delicate taste of the gomtang, leading to a delightful comparison of the two.

The event showcased a variety of side dishes including "Three Kinds of Domestic Vegetable Namul," "Rose Cream Tteokbokki," "Soy Milk Cold Noodles (On-Yasai Style Kongguksu)," and "Yogurt Ice with Lemon Bingsoo." Guests interacted with representatives as they savored these summer-inspired dishes, adding to the festive atmosphere.

Feedback from Attendees

Attendees expressed their impressions enthusiastically. Comments like, "The gomtang broth is light yet savory, making the meat and vegetables incredibly enjoyable," and "The seafood chige broth has a clear and notable seafood flavor, really coming through," highlighted their appreciation for the dishes' complexities. Many were also impressed by the well-crafted banchan, adding to the highlight of the evening which combined various elements of Korean gourmet culture.

Insight from the Marketing Director

According to Hitomi Sugiyama, Marketing Director of Shabu-Shabu On-Yasai, the aim of this year's summer fair is to blend the traditional Korean hot pot experience with the classic Japanese shabu-shabu. As Korean cuisine has become a favorite in Japan, this innovative approach allows customers to savor authentic flavors while also enjoying the comfort of their familiar dishes.

The "Seafood Chige" is particularly noteworthy, featuring a rich flavor profile filled with the essence of seafood, inspired by popular Korean seafood stews. Meanwhile, the "Gomtang" is made from slowly simmered beef and bones, bringing forth a delicate yet deep flavor, which Koreans often enjoy for its nutritional value.

Exploring the Banchan Culture

This year’s fair places special emphasis on the banchan culture, featuring a range of appetizer and side dishes that have always been a hallmark of On-Yasai’s menu. The event aims to bring an authentic Korean touch to dining experiences by offering small platters that encourage variety and customization, allowing guests to mix and match their meals in a delightful way.

By combining dishes freely, patrons can recreate diverse flavors akin to those found in Korean households. Whether you're dining with family or friends, this fair promises a joyful experience centered around excellent food and good company.

Product Highlights

Featured Menus:

• - Seafood Chige and Gomtang

Available from July 15 to September 15, 2026
All-You-Can-Eat Course

• - Pork Course (6 types of meat) - ¥3,980 ($37.00)
• - Beef Course (10 types of meat) - ¥4,280 ($39.50)
• - A5 Wagyu Beef Course (11 types of meat) - ¥5,380 ($50.00)
• - Premium Wagyu Beef Course (12 types of meat) - ¥6,880 ($64.00)

Set Meals

• - Seafood Chige Set - ¥2,580 ($24.00)
• - Gomtang Set - ¥2,580 ($24.00)

Guests can also enjoy discounts for children and seniors, making this an inclusive summer dining opportunity.

Banchan Features:

• - Three Kinds of Vegetable Namul
• - Spicy Korean Cucumber
• - Rose Cream Tteokbokki
• - Soy Milk Cold Noodles
• - Yogurt Ice with Lemon Bingsoo

In essence, Shabu-Shabu On-Yasai's summer fair is not just about food; it's about celebrating the joy of shared dining experiences and discovering the colorful world of Korean cuisine in a uniquely inviting environment. Join us to partake in a memorable culinary adventure this summer!