#Japan #marketing #Tokyo #On’yomi #Unlog

New Marketing Frontier: Unlog and On’yomi's Strategic Collaboration

In a groundbreaking initiative, Japan's largest bowel health support app, Unlog Inc. (Headquartered in Tokyo), has partnered with On’yomi Co., Ltd., known for its focus on creating 'value-based creative' services. Starting from September 2, 2025, they will officially launch their joint project named Material/Ingredient Market Creation Marketing. This innovative service aims to connect manufacturers of food and health products with health-conscious consumers by utilizing bowel health data from Unlog and value-based creative insights from On’yomi.

Background of Development: The Shifts in the Food and Supplement Market

The food and supplement industries are experiencing significant changes:

• - A feeling of saturation with functional materials.
• - Increased competition and price wars due to a glut of similar products.
• - Rising advertising costs leading to worsening return on investment (ROI).
• - The challenge of sustaining effective differentiation with limited resources.

Given these dynamics, both companies recognized the necessity for a new market creation solution that isn’t reliant on advertising or extensive R&D. This led to the establishment of the Material/Ingredient Market Creation Marketing service.

Overview of the Service

This service integrates Unlog’s data on bowel health practices with On’yomi’s unique value-based marketing strategies to accomplish the following objectives:
1. Design New Market-Relevant Value Propositions: Creating themes that resonate with the current market.
2. Develop Supporting Facts: Constructing substantiating evidence to validate the value propositions.
3. Generate Consumer and Media Engagement: Creating phenomena that attract media attention and consumer interest.

By providing a one-stop solution, they aim to establish effective selling positioning that drives sales.

Benefits of Service Implementation

1. Increase in Winning Rates for Ingredients: By designing themes that can be discussed and marketed before launch, products can gain traction in the early stages.
2. Potential for Cross-Application: Narratives and expert commentary developed can be used broadly across social media, web ads, and landing pages, enhancing overall marketing effectiveness.
3. Immediate Utility for Sales Teams: Market reports and media articles can easily be utilized as sales presentation materials, improving conversion rates and reducing lead times.
4. Long-term Value Creation: The established narratives and media exposure will serve as foundational assets for future marketing and branding initiatives, increasing long-term visibility and awareness.
5. Continuous Communication Throughout the Year: Without the need for continuous new evidence or strategies, companies can leverage ongoing social issues and seasonal topics for year-round marketing outreach.

Comments from Key Executives

Mr. Eiji Omiya, CEO of On’yomi

“For us at On’yomi, launching the Material/Ingredient Market Creation Marketing marks a pivotal step in our mission to sow the seeds of new value perspectives and nurture their growth. By collaborating with Unlog, we fuse our expertise in communication with their deep understanding of the ingredient landscape to support an integrated marketing solution.”

Mr. Takashi Taguchi, CEO of Unlog

“We believe that numerous functional ingredients that can significantly aid bowel health remain inadequately recognized in the market. Our goal is to bridge the gap between excellent products and consumer awareness. With On’yomi’s PR expertise, we will transform the strengths of these ingredients into compelling stories that resonate with the public.”

Upcoming Seminar Announcement

On October 1, we will host a seminar titled, 'Learn from the Media Highlighted Recipes for Creating Marketing Strategies that Drive Ingredient Purchases'. This event will explore how traditional ingredients can be effectively marketed to address modern consumer challenges, emphasizing the strategy for creating engaging narratives.

• - Details:

- Date: October 1, 12:00 PM
- Format: Online via Google Meet
- Participation Fee: Free

• - Register Here: [Insert Registration Link]

This seminar is ideal for food manufacturers involved in marketing, branding, or public relations who wish to rediscover existing materials with new value or successfully launch new products. Together, let's create a healthier world with enhanced bowel care for all.