lyf 5th Anniversary
2026-06-16 03:06:35

Experience the Thrill of Connection at lyf's 5th Anniversary Summer Campaign

In 2026, lyf will celebrate its fifth anniversary in Japan with the exciting 'Summer Needs lyf!' campaign, running from June 16 to September 30. lyf, operated by The Ascott Limited through Ascott Japan, transforms traditional hotel experiences into vibrant social and lifestyle hubs. With properties in Shibuya, Ginza, and Tenjin, lyf expresses a commitment to community and connectivity. Through diverse programs, such as the local tour 'lyf goes local' and the daily social event 'Cheers@5', lyf goes beyond merely providing lodgings by offering opportunities for guests to connect with each other and the city around them.

The 'Summer Needs lyf!' campaign highlights this mission, featuring exciting events that encourage community engagement and exploration of local cultures. Special offers include a unique accommodation plan that provides Ascott Star Rewards (ASR) members with a 20% discount on their stay plus double ASR points during the campaign period. Guests will also receive drink tickets for the 'Cheers@5' social gatherings, where they can mingle with fellow travelers and hotel staff while enjoying local beverages.

In addition to these benefits, guests can participate in an exciting Instagram campaign, where sharing your travel memories could win you a complimentary stay. By following @lyf.japan on Instagram and posting memorable travel photos with the hashtag #notyourusualstaymoments, you can enter for a chance to win one of three stay vouchers for two.

As part of the ongoing 'lyf Happenings', special events celebrating summer festivals and Japanese culture will be hosted monthly. Noteworthy activities include workshops led by renowned sake experts and calligraphy artists, authentic tea ceremonies, and lively summer festival-themed decorations within the hotels, immersing guests in the joys of Japan's cultural heritage. Exclusive draws for prizes, including lyf-branded fans and tote bags, will further incentivize guests to engage with the brand and share their experiences.

The lyf brand, deriving from 'live your freedom', emphasizes the importance of social connections, creativity, and vibrant community experiences for contemporary travelers. With a focus on overcoming the conventional notions of accommodation, lyf encourages guests to foster bonds and share experiences through its thoughtfully designed spaces, including co-working lounges, social kitchens, and hangout areas.

Currently, lyf operates more than 40 properties across the Asia-Pacific and Europe, embodying a new approach to travel that aligns with the values of today's explorers. The upcoming summer campaign caters to both international guests and locals wishing to rediscover Japan, making it an ideal opportunity for all travel enthusiasts.

For further information about the campaign and to make reservations, visit the official website. Embrace the vibrant experiences and connections that lyf has to offer this summer, and create lasting memories that resonate long after your stay ends.


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Topics Travel)

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