#Japan #Koto #Matilda #Cooking Challenge #Family Dinner

Matilda's First Event: Create Your Own Dinner Challenge

On November 24, 2025, Matilda, a new takeout service that blends seamlessly into communities, hosted its inaugural event titled "Create Your Own Dinner Challenge". This unique evening allowed families to engage in a hands-on experience, primarily centered around assembling mini burgers and fries. The objective was to make the dining experience not only delicious but visually appealing and interactive.

Matilda's mission is to create a society where children can remain innocent and playful. They aim to provide more than just food; they focus on creating valuable food experiences for children that encourage active participation. This event was a significant step in that direction, receiving a wave of positive feedback from families. Many expressed their joy by saying, "It was fun! We want to do it again!"

Background of the Plating Challenge

Over the years, Matilda has organized various events, including the "Errand Challenge", designed to help children accumulate small successes. The Plating Challenge was born from ideas shared by station staff who have been actively engaged with children in their food experiences. The concept revolves around fostering a sense of achievement through actions like "receiving" and "choosing" food items.

Thus, a menu was created where the main courses, which included a decadent cheese gratin, mini burgers, and salads, could be fully customized by the children themselves. Families received a set with mini buns, various fillings, salads, and a special Aurora sauce, allowing children to decide the order and quantity of ingredients as they engaged in conversations with their parents.

The main dish, Chicken and Macaroni Cheese Gratin, and the accompanying colorful salad drew praise for their versatility. Parents appreciated that these items could not only be eaten separately but also creatively combined in their custom burgers, or added to the gratin.

Feedback from Customers and Children

On the day of the event, a buzz of excitement filled the air as many participants shared their experiences:

• - "My child was completely engrossed in assembling! They usually avoid vegetables, but today they devoured the lettuce they made themselves!"
• - "Every sibling created a different burger, which brought so much energy to the table."
• - "We had fun discussing ‘which order to stack the ingredients?’ as a couple. This menu delighted adults too!"
• - "The cute presentation was perfect for photos. It really made our dinner table lively!"
• - "Being a public holiday allowed us the time to let the kids plate their meals without rushing."

A recurring theme in the feedback highlighted that when children create something themselves, they feel more motivated to eat. This event certainly added a touch of joy to the usual dinner routine.

Future Outlook

Matilda plans to continue generating child-centric food experiences based on customer feedback and staff suggestions. They are exploring new ideas for a second Plating Challenge and seasonal event menus, aiming to amplify the value of making daily dinners a little more special.

About Matilda

Matilda offers over 750 dinner menu options, including seasonal event dishes and meals that provide insight into different cultures and social issues. Through innovative dining experiences, they engage children’s curiosity and excitement towards food, aiming to fulfill their mission of nurturing a community where children can remain innocent and joyful.

Ordering is entirely done through LINE, allowing families to pick their preferred frequency and portions for their daily meals. Orders can be placed even on the same day, within a limited quantity, from 7:00 to 13:00. This flexibility makes it easy for families to enjoy home-cooked meals.

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About Matilda Corporation

• - Location: 2-4-4 Tatsumi, Koto-ku, Tokyo, 5th Floor, Imas Canalside
• - Establishment: January 27, 2021
• - Representative: Yuka Maruyama (CEO)
• - Business Description: Development and operation of the home-cooked takeout station "Matilda".
• - Corporate website: Matilda About Us

Media Contact

For inquiries related to interviews or partnerships, please contact [email protected]. Note that the information in this press release reflects the status as of the release date.