Platinum Equity Makes Major Investment in Norton Packaging for Future Growth

Platinum Equity's Investment in Norton Packaging

On January 9, 2026, Platinum Equity revealed a substantial investment in Norton Packaging, a renowned company specializing in the manufacturing of plastic pails and diverse packaging solutions. Founded in 1901 and based in Hayward, California, Norton has built a strong reputation in producing high-quality rigid packaging tailored for a variety of sectors, including paints and coatings, chemicals and cleaners, food products, and lubricants.

Jacob Kotzubei, Co-President of Platinum Equity, expressed high regard for both the Norton family and the company’s legacy spanning multiple generations. He highlighted that for over a century, Norton has consistently prioritized quality, reliability, and nurturing customer relationships. Kotzubei emphasized that the synergistic combination of Norton’s established foundations, technical proficiency, and a customer-focused culture positions the firm for exceptional growth prospects. Platinum Equity has confidence in its ability to invest judiciously in Norton and foster ongoing innovation that aligns with expanding market demands.

Greg Norton, CEO of Norton Packaging, along with his family, has kept a significant stake in the company, ensuring continuity in leadership. “We are thrilled about the opportunity to collaborate with Platinum Equity,” stated Mr. Norton. “Our family’s commitment has always been to prioritize our customers, invest in our workforce, and adhere to manufacturing excellence. Platinum’s proven history in the packaging sector and its track record of assisting family-led businesses in scaling effectively gives us confidence that we have partnered with the right entity for the next chapter of Norton's growth.”

Platinum Equity's extensive experience in the packaging industry is noteworthy, with a portfolio currently including companies like Growscape, specializing in horticultural containers, and previously owning BWAY, a manufacturer of rigid packaging solutions. The firm is recognized for its strategic approach to mergers and acquisitions and aims to leverage its expertise to enhance Norton's capabilities as it explores avenues for organic growth as well as strategic acquisitions that can broaden its operational reach.

Nick Fries, Managing Director at Platinum Equity, pointed out that Norton has crafted a commendable business bolstered by a dedicated customer base. “The company is well-positioned for both organic and strategic development,” Fries noted. He underlined that there are significant prospects to optimize operations and increase capacity while pursuing acquisitions that can expand the geographic footprint and service offerings of Norton.

The financial terms surrounding the investment have not been disclosed, but it is clear that the partnership aims to propel Norton Packaging toward new horizons, ensuring that the company can maintain its tradition of excellence while adapting to the evolving market landscape. Stifel acted as the financial advisor to Platinum Equity for this acquisition, and legal representation was provided by Gibson, Dunn & Crutcher LLP. Additionally, Norton Packaging received guidance from Perella Weinberg Partners LP as financial advisors and legal support from Donahue Fitzgerald LLP.

Since its inception in 1995 by Tom Gores, Platinum Equity has grown into a global investment powerhouse, managing approximately $50 billion in assets across a diverse portfolio of around 60 operational companies. The firm is globally recognized for its mergers and acquisitions, operating under its MAO® (Mergers, Acquisitions, and Operations) strategy across various business sectors, including manufacturing, logistics, and technology. Over the past three decades, Platinum Equity has successfully executed more than 500 acquisitions, marking its influence and resilience in the investment landscape.

This investment emphasizes Platinum Equity’s commitment to fostering growth in family-led enterprises and enhancing operational capabilities, placing Norton Packaging on a path toward a promising future. The collaboration between the Norton family and Platinum Equity promises innovations and transformations that align with industry needs while staying true to the values of quality and customer-centric service that have defined Norton's long-standing reputation.