Introducing New Rice Cooking Ingredients from Yamamori: Unique Flavors for Home-Cooked Meals

New Rice Cooking Ingredients from Yamamori

Yamamori Corporation, based in Kuwana City, Mie Prefecture, has announced the release of two new rice cooking products set to debut on August 20, 2026. The new lineup includes "Dashi to Ajiwau Chicken Soboro Gomoku" and "Katsuo Kaoru Gomoku," which are crafted to enhance traditional Japanese rice dishes using premium dashi flavors.

Product Overview

Dashi to Ajiwau Chicken Soboro Gomoku

- Weight: 170g
- Features: This product delivers a refined taste by utilizing chicken dashi and five types of domestic ingredients, providing a rich umami experience. Chicken soboro is evenly distributed throughout the rice, enhancing the overall flavor with each bite. Ingredients include chicken, carrots, konjac, bamboo shoots, and fried tofu. Designed to serve 3-4 people.

Katsuo Kaoru Gomoku

- Weight: 170g
- Features: Enjoy the premium taste of dashi made from domestically sourced ingredients combined with quality bonito dashi. The use of smoked bonito powder offers complex flavors and aromas that stimulate the appetite. Ingredients consist of carrots, bamboo shoots, konjac, shiitake mushrooms, and fried tofu, also serving 3-4 people.

These new items are priced at 250 yen (excluding tax) and will be available through supermarkets, drugstores, and online retailers nationwide.

Development Background: Affordable Yet Satisfying

The "Dashi to Ajiwau" rice cooking ingredients were developed with families in mind who enjoy incorporating handmade dishes into their daily meals. Traditional rice dishes, like kamameshi, are particularly beneficial as they allow for reduced side dishes while maintaining a satisfying dining experience. In a survey carried out by Yamamori in 2022, it was revealed that flavoring was more important than ingredients themselves when it comes to rice cooking products, with consumers specifically seeking the rich umami that dashi provides.

Building on these insights, the new series offers deep flavor profiles with an enhanced dashi experience. This includes 5 types of domestic ingredients utilized in their dashi, alongside the introduction of chicken and bonito dashi to provide a more depth in taste. The pricing strategy is designed to offer pocket-friendly options amid rising grocery costs, making it easier for families to create satisfying meals with just the right amount of ingredients.

Market Trends in Rice Pricing

In a promising trend, the skyrocketing rice prices experienced last year have started to stabilize. According to the Ministry of Agriculture, Forestry and Fisheries, the average price of rice for the fiscal year 2026 is projecting a decrease of approximately 10% compared to last year, suggesting an increased frequency of rice on dinner tables as new harvests are anticipated.

Yamamori aims to continue delivering high satisfaction and quality in daily meals, positioning itself as a cornerstone for both emotional and physical well-being through its products.

About Yamamori

Founded in 1889, Yamamori Corporation is a long-established comprehensive food manufacturer with its roots in soy sauce production. Over the years, the company has consistently sought innovative solutions to meet changing market demands and has introduced pioneering techniques and marketing strategies. In 1969, it launched Japan’s first retort kamameshi ingredient, alleviating cooking burdens for many. With a legacy supported by an extensive recipe base and culinary expertise, Yamamori is committed to creating products that blend entertainment with health, aiming to bring smiles to consumers.