#USA #Seattle #Frontline Group #Brandey Lorensen #Matt Bramson

Frontline Group Welcomes New Executive Leadership

In a significant move towards expanding its innovative service offerings, Frontline Group has appointed Brandey Lorensen as President and Chief Operating Officer and welcomed Matt Bramson as Chief Revenue Officer. These changes underscore the company’s commitment to driving growth through a human-first approach in customer experience (CX) and business process outsourcing (BPO).

Brandey Lorensen’s promotion reflects her exemplary leadership within the organization. With over 25 years of experience in the SaaS and customer experience sectors, Brandey has been a key architect behind Frontline’s operational growth. She has established a robust operational framework that merges empathy with intelligence, delivering exceptional service to clients. Her breadth of experience runs deep, having started at 18 with BuyersOnline, which later evolved into inContact before its acquisition by NICE. Her journey through various leadership roles has enabled her to cultivate a people-centric strategy, essential for the next chapter of Frontline’s growth.

Speaking on her promotion, Jill Blankenship, Founder and CEO of Frontline Group, remarked, "Brandey has elevated every part of the business with a people-first mindset and operational clarity that will define our next chapter. She’s the glue that keeps our businesses together with a human approach to a very technical world."

On the other hand, Matt Bramson steps into his new role with rich experience spanning over two decades in technology, telecom, and SaaS industries. Renowned for his strategic vision and disciplined execution, Matt’s appointment is expected to accelerate Frontline's market presence. He will be responsible for overseeing sales, marketing, and growth strategies across all business lines. With a proven track record of developing high-impact go-to-market strategies, he brings a combination of insight and speed that aligns seamlessly with Frontline’s mission.

Matt emphasized his excitement: “My background in building substantial partnerships and a robust sales framework will contribute to amplifying Frontline's presence in the market, while maintaining its commitment to a personalized customer experience."

These leadership transitions signal a pivotal period for Frontline Group as it looks to expand its service offerings, which range from integrating CX platforms to AI consulting and BPO solutions. The organization remains focused on helping small and mid-sized businesses, as well as large enterprises, navigate the complexities of delivering human-centered customer care.

About Frontline Group

Frontline Group is at the forefront of revolutionizing customer support, delivering an AI-enhanced and human-focused approach to contact center operations. Their comprehensive range of services includes everything from CX platform integration and support optimization to mobile agent solutions and AI consulting. They strive to enable businesses to enhance service speed and quality while minimizing legacy system burdens.

Rooted in principles of transparency, speed, and empathy, Frontline empowers organizations to grow with integrity, placing people at the heart of every interaction. Supported by a sustainable leadership model and strategic alliances with innovators such as Microsoft, Frontline is not just changing the service landscape but redefining it, merging intelligence and humanity seamlessly.

As Frontline Group embarks on this new chapter with its fresh leadership, industry observers will be keeping a close watch on how these changes will influence its strategic direction and continued commitment to enriching customer relationships.