#Japan #Digital Signage #Essen #AKIHABARA #Kappa Sushi

Japan's First Mobile Digital Signage Advertising Project by Kappa Sushi

Kappa Create, known for its Kappa Sushi franchise, has partnered with Essen to advance digital signage in outdoor advertising, and is launching a unique initiative in Akihabara, a city beloved by visitors worldwide. This partnership revolves around a next-generation mobile advertising platform named 'WithDrive.'

Innovative Advertising Solution

From October 1 to October 7, 2025, Kappa Sushi will utilize large digital signage on vehicles that traverse the vibrant streets of Akihabara. This is Japan's first project where moving cars will serve as dynamic advertising pillars. The experiment allows customers to photograph a special '¥100 off' promotional sign displayed on the moving ad vehicle. If they present the picture at the Kappa Sushi Akihabara Manseibashi Store, they can enjoy the discount, blending cutting-edge technology with an enjoyable dining experience.

Kappa Sushi aims to make dining occasions even more delightful, pledging to create memorable experiences for its customers.

Key Project Details

• - Location: Akihabara area
• - Mobile Vehicle Count: 1
• - Promotion Duration: October 1 - 7, 2025 (10:00 AM - 7:00 PM)
• - Discount Details: Photograph the '¥100 off' ad displayed on the moving vehicle and show it at the counter for a discount of ¥100 off.
• - Eligibility:

- Applicable at all Kappa Sushi locations.
- In-store dining only; takeout and delivery are excluded.
- Minimum purchase of ¥1,000 (including tax) required for the discount.
- Points from websites like Hot Pepper Gourmet and dpoints can be used after discounts are applied.

Features of Essen's Digital Signage Vehicle Advertising

1. Flexible Advertising Delivery: Leveraging the mobility of cars, advertisements can be delivered flexibly to specific areas and facilities, providing dynamic ad options that traditional fixed signage cannot match.
2. Dynamic Creative Management: Ads can be adjusted in real-time based on circumstances such as time of day, weather, and surrounding events, optimizing ad effectiveness.
3. Patent-Pending Technology: Essen’s approach does not settle for mere impression counts; they utilize patented technology to quantify advertising value by combining local advertising value with vehicle traffic data. This supports the accurate measurement of advertising effects.

About Kappa Sushi Akihabara Manseibashi Store

Located near the historic Manseibashi, Kappa Sushi’s Akihabara outlet combines urban convenience with a laid-back atmosphere. It’s easily accessible for both tourists and local patrons looking for a delicious meal.

Signature Dishes at Kappa Sushi

Kappa Sushi takes pride in its carefully prepared menu items like the 'Thick-Cut Tuna' and 'Thick-Cut Salmon,' showcasing freshness and taste. Additionally, the 'Salad Gunkan' remains a crowd favorite. The menu also offers delectable side items such as 'Salt Ramen with Thick-Cut Grilled Sea Bream' and homemade 'Chawanmushi,' perfectly pairing with sushi. Finally, guests can indulge in the 'Premium Pudding' for a luxurious finish to their meal.



Note: Availability of items may vary based on weather, ingredient supply, and sales trends. Some prices may differ by location, and delivery is not available. Photos are for illustrative purposes only.