UFOFLEET Acquires FleetMaster to Revolutionize Fleet and Mobility Industry with AI

UFOFLEET Expands Its Reach by Acquiring FleetMaster

UFOFLEET, the innovative operating system for mobility solutions and fleet management, has made headlines with its recent acquisition of FleetMaster from Cox Automotive. This strategic move ushers in a new phase of expansion as UFOFLEET continues its mission to reshape the $500 billion fleet and mobility market. With this acquisition, UFOFLEET is set to enhance FleetMaster's platform by integrating advanced artificial intelligence technology that has already proven transformative for industry leaders like Hertz and Merchants Fleet.

The CEO of UFOFLEET, Aidan McClean, emphasized the significance of this acquisition, stating, "The industry is at a tipping point, and our clients are driving the future of fleet and mobility. We surpassed one million users and have exceeded every key performance indicator since our launch in 2023. Hence, acquiring partners like FleetMaster will accelerate our mission and open doors that would otherwise take years to navigate."

This acquisition serves as a remarkable milestone for UFOFLEET, reinforcing its commitment to provide innovative solutions in fleet management. The integration of FleetMaster’s proven rental, leasing, and retail platform with UFOFLEET’s intelligent infrastructure is expected to unlock new opportunities for growth and efficiency in the fleet and mobility sector.

Paul Humphreys, Managing Director of Retail at Cox Automotive Europe, expressed excitement over this partnership, noting, "This acquisition represents a thrilling opportunity to build upon FleetMaster's success with a new platform. Collaborating with UFOFLEET over the past year has solidified our belief that this is the path to delivering excellence and innovation for our customers."

In recognition of its impactful contributions to mobility and automotive technology, Frost & Sullivan has honored UFOFLEET as a leader in the field for 2025. Additionally, the company was named the winner of the Hitachi Global Mobility Challenge for 2026, underscoring its noteworthy performance and industry significance.

About UFOFLEET

UFOFLEET emerged from UFODRIVE and was introduced in October 2023, now standing as the fastest growing platform in the fleet management market, serving over one million users across 18 countries. It is designed to transform the lifetime value of customers and assets, covering everything from leasing to last-mile logistics. Prominent investors include Hertz, BNP Paribas, European Investment Fund, Aioi Nissay Dowa Japan, Certares, and Knighthead.

About FleetMaster

FleetMaster, previously part of Cox Automotive, specializes in cloud-based software solutions that streamline rental, leasing, and retail operations. Established in 2011, FleetMaster supports market leaders and innovators across Europe and the Americas.

This acquisition is expected to not only strengthen UFOFLEET's positioning but also to enhance service offerings to clients worldwide, ultimately paving the way for a smarter and more efficient future in fleet management and mobility.