FILA Launches Spring Campaign for 'Distracer' Featuring Idol Duo ROIROM

FILA's Vibrant Spring Campaign with ROIROM

FILA has announced a second campaign featuring the popular idol duo ROIROM, composed of Daiki Honda and Michiko Hamakawa, starting from March 5, 2026. This campaign will highlight the brand’s well-known footwear line, the 'Distracer,' which is admired for its unique design and comfort.

New Visuals and Promotions

The latest campaign focuses on showcasing a spring ambiance through bright pink and green visuals that highlight the delightful bond between the duo as they wear the 'Distracer.' Accompanying the campaign, ABC-MART stores across the country will feature in-store announcements by ROIROM, although some locations may not participate.

To engage customers further, those who purchase at least one eligible product during the campaign will receive exclusive gold and silver shoelaces in ROIROM’s member colors while supplies last. Additionally, through the official app, ten lucky winners will also receive a signed poster from the duo.

Discovering the Distracer

The 'Distracer' series stands out in the FILA lineup with its distinctive rounded design, ensuring both style and comfort. Recognized for being lightweight and easy to wear, these shoes are tailored for a wide audience, complementing various outfits. The collection includes several variants such as the 'Distracer Heart,' adorned with a heart logo, and the 'Distracer Script,' featuring a striking side script logo, giving customers ample options to select according to their mood or occasion.

As we herald in the warmth of spring, don't miss the chance to make the 'Distracer' part of your wardrobe.

Details of the Campaign

Purchase Incentives

- Eligible Products: FILA DISTRACER series
- Participating Stores: Nationwide ABC-MART locations and online stores
- Campaign Period: March 5, 2026, 00:00 onwards until supplies last
- Incentives: Gold and silver shoelaces in ROIROM colors

App Lottery Exclusive Items

- Eligible Products: FILA DISTRACER series
- Participating Stores: Nationwide ABC-MART locations and online stores
- Lottery Entry Dates: March 5, 2026, 00:00 - March 31, 2026, 23:59
- Winners Announcement: May 1, 2026, at 10:00
- Pick-Up Period: Mid-May 2026 to late June 2026
- Incentive: A signed A2 poster from ROIROM

For more details, check the online store.

About ROIROM

ROIROM, the idol duo formed by Daiki Honda and Michiko Hamakawa, garnered significant attention after participating in various domestic and international audition shows. Since their public announcement on May 8, 2025, the duo has achieved considerable media presence, releasing their debut single 'Dear DIVA' in November and following up with 'My Princess' in December. Their growing popularity aligns perfectly with their role in promoting the FILA campaign.