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Huawei Highlights China's Technological Dominance at FITUR 2025

In a landmark presentation at the FITUR 2025 conference, Huawei and its advertising platform, Petal Ads, unveiled significant insights into the spending behavior of Chinese tourists while also showcasing China's leadership in technology. The event, held in Madrid, was a critical networking opportunity for tourism professionals worldwide, focusing on sustainability, innovation, and economic impact.

The Rising Influence of Chinese Tourists

Dr. Jaime Gonzalo, Vice President of Huawei Mobile Services Europe, emphasized that Chinese travelers tend to spend nearly double compared to the average international traveler. This' lucrative market holds essential revenue potential for various tourism sectors, including retail and leisure, underscoring the necessity for global tourism businesses to adapt to the needs and preferences of modern Chinese tourists.

"As one of the largest outbound travel markets, China is a driving force for revenue across destinations worldwide," Gonzalo stated. This shift in spending behavior highlights the importance of tailored services and successful digital platforms in engaging this valuable market effectively.

Technological Innovations Leading the Charge

Jaime Gonzalo pointed out China's immense investments in technological advancements, particularly its commitment to invest one billion euros in 5G technology by 2025—four times more than Europe. He also discussed the momentum behind the Internet of Things (IoT) and the development of 'super applications' that streamline the travel experience for tourists.

The integration of technology is crucial for attracting Chinese tourists. Petal Ads exemplifies how businesses can lead effective marketing campaigns targeting this audience, facilitating communication between Spanish tourism entities and Chinese representatives.

Network Event Highlights

The event commenced with a keynote from He Yong, Cultural Counselor at the Chinese Embassy, setting a collaborative tone for discussions on enhancing economic and cultural ties. Carmen González Gens, Vice President of Huawei Technologies Spain, presented the company’s vision for sustainable tourism—a commitment grounded in principles of environmental sustainability, digital transformation, inclusivity, and off-peak travel.

González emphasized that technology plays a pivotal role in improving the tourist experience by minimizing obstacles and enhancing access to information for all travelers, especially targeting the Chinese demographic. The promotion of off-peak travel is particularly vital, aligning with the growing interest among Chinese tourists for authentic local experiences.

Insights from Visitor Satisfaction Surveys

Julio López Astor, Deputy Director of Tourism Studies and Knowledge from TourSpain, shared findings from the 2024 International Visitor Satisfaction Survey. He reported that Chinese tourists express high levels of satisfaction, primarily valuing leisure activities over general travel experiences. Chinese visitors particularly appreciated the scenic beauty and green spaces within urban settings.

However, areas for improvement were noted; issues relating to safety, tranquility, and language barriers in Spain were highlighted as concerns among visitors, prompting the tourism industry to enhance leisure offerings while fortifying security measures to elevate overall traveler satisfaction.

The Role of Petal Ads in Marketing

Petal Ads is revolutionizing Spain’s tourism industry through precise audience segmentation and extensive reach within the Chinese market. By leveraging AI-driven technologies and proprietary data, brands can execute targeted marketing campaigns that resonate with high-value Chinese tourists, thereby optimizing user engagement and maximizing return on investment through real-time performance enhancement.

With over 360,000 publishers and broad representation across more than 200 industries, Petal Ads serves as a pivotal connector between advertisers and global travelers, allowing agencies to tap into 730 million new clients worldwide. The strategic insights shared at FITUR 2025 indicate a transformative future for tourism engagement driven by tech integration and tailored marketing approaches.

For further details, visit Petal Ads.