24 Seven's Strategic Acquisition of Markacy Boosts AI Consulting Capabilities

24 Seven Expands Its Reach with the Acquisition of Markacy



In a significant move, 24 Seven, one of the largest privately-held firms in marketing and digital talent solutions, has announced its acquisition of Markacy, a renowned marketing consulting firm based in New York. This strategic purchase, unveiled on November 12, 2025, is seen as a pivotal step in enhancing 24 Seven’s marketing offerings, particularly in areas related to artificial intelligence (AI) consulting.

Founded in 2018, Markacy has quickly established itself as a pioneer in marketing optimization, assisting businesses in amplifying their growth investments for improved, sustained performance. The firm is recognized for its comprehensive approach that encompasses strategy execution and precise measurement — allowing them to provide end-to-end expertise across various marketing channels, including omni-channel media buying, performance marketing, strategy advisory, ROI metrics, and more.

Chris Jones, Markacy's co-founder, expressed enthusiasm regarding the merger, stating, "We are thrilled to be joining the 24 Seven family. Our aligned vision of driving the marketing consulting sector towards excellence, particularly in performance marketing and AI analytics, empowers us to take significant strides forward. 24 Seven's already robust organizational framework will act as a catalyst for our growth."

This acquisition marks the 12th in a series of expansions by 24 Seven, indicative of their aggressive growth strategy. Anthony Donnarumma, CEO of 24 Seven, remarked on the partnership, asserting, "The integration of Markacy's expertise fortifies our capability to deliver exceptional marketing services. Their innovative approach to linking marketing initiatives directly to enhanced financial performance aligns perfectly with our core values and objectives."

One of the standout features of Markacy is its unique focus on AI optimization, which includes advanced analytical techniques and the automation of routine marketing tasks. In an era where businesses are increasingly reliant on data-driven solutions, this expertise enables 24 Seven to better meet the soaring demand for AI-powered marketing strategies that facilitate faster and smarter scaling for clients.

This partnership arrives at a pivotal time for 24 Seven; the firm has enjoyed a successful year, securing a place on the Inc. 5000 list of the fastest-growing companies in America and receiving accolades as one of Forbes's best recruiting firms for 2025. Its recent recognition as a Fortune Certified™ Great Place to Work for the third consecutive year underscores the company’s commitment to both its workforce and effective client relationships.

By combining forces with Markacy, 24 Seven not only enhances its marketing capabilities but is also equipped to further capitalize on changing market demands and trends. As companies worldwide grapple with the integration of AI into their business models, 24 Seven stands positioned as a market leader in delivering tailored solutions that cater to these evolving needs.

Through its extensive network, which includes brands like The Sage Group, SketchDeck, and Futureman, 24 Seven plans to leverage Markacy's capabilities to ensure that its partners receive comprehensive support in navigating the complexities of modern marketing landscapes. This acquisition reinforces the notion that in today’s fast-paced environment, staying ahead necessitates adaptability and innovative thinking.

In summary, 24 Seven's acquisition of Markacy represents a strategic alignment aimed at enhancing service delivery within the marketing consulting domain, ensuring clients benefit from cutting-edge AI solutions and robust analytical insights. As these two firms unite, the possibilities for transformative growth and innovation in marketing strategies continue to expand.

Topics Business Technology)

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