Polā Enters Comprehensive Partnership with Sakai City, Fukui Prefecture

Polā, headquartered in Shinagawa, Tokyo, has recently entered into a comprehensive cooperation agreement with Sakai City, Fukui Prefecture, led by Mayor Yoshitaka Ikeda. The two parties aim to collaborate on various initiatives to promote the health of citizens, support child-rearing, empower women, and contribute to regional revitalization. This partnership marks Polā's first significant initiative in the Hokuriku region.

For some time, Polā's Beauty Directors in Sakai City have actively participated in local events, such as providing hand treatment services at the city-hosted "Health Food Education Festival" and offering makeup artist experiences for children at the "Kazoku Day" event focused on women's empowerment. These activities highlight Polā's commitment to engaging with the community across a broad range of areas.

Polā has established a corporate sustainability policy encapsulated in the phrase "We Care More," emphasizing their dedication to caring for people, society, and the planet, beyond just beauty and health. With their 100th anniversary approaching in 2029, the company has set specific targets aligned with the Sustainable Development Goals (SDGs), one of which focuses on eliminating barriers related to gender, age, and regional disparities.

The signing of this agreement provides an opportunity for the citizens of Sakai to explore their potential through proactive choices, fostering a vibrant society where everyone can thrive and contribute.

Details of the Cooperative Efforts

The cooperative agreement focuses on several key areas:
1. Health Promotion for Citizens: Polā aims to enhance health awareness and practices among the residents, offering wellness activities tailored to community needs.

2. Support for Child-Rearing: The initiatives will include resources and programs to assist families in raising their children effectively, promoting a healthy environment and lifestyle.

3. Empowerment of Women: By participating in city events related to women's support and gender equality, Polā will offer beauty-related workshops, hand treatments, and opportunities for children to experience careers as makeup artists.

4. Regional Revitalization: These efforts will also play a role in the broader goal of revitalizing the local area, engaging residents and stakeholders in sustainable practices and initiatives.

Polā's involvement in city-organized events will include hands-on support through beauty treatments, makeup workshops, and unique children's activities. This tailored approach aims to address specific community needs effectively.

The signing ceremony took place with Mayor Yoshitaka Ikeda of Sakai City and Hideyasu Ishida, head of Polā's Chubu Regional Sales Headquarters, emphasizing a shared vision for a healthier and more vibrant community.

Through this agreement, Polā and Sakai City are set to create an empowering environment for all residents, contributing to a future where their collective potential is fully realized in a thriving society. This partnership illustrates how businesses can work hand-in-hand with local governments to foster sustainable growth and well-being within communities.