GoPro's Customer Service Recognition
GoPro, Inc. (NASDAQ: GPRO) has proudly announced its recognition by USA Today as one of America's Best Customer Service recipients for 2026. This notable accolade highlights GoPro's unwavering dedication to serving its community of creators and customers.
The recognition comes as a result of the annual rankings produced by USA Today in collaboration with Plant-A Insights Group, a research firm known for evaluating companies across various sectors. This rigorous study began with over 21,000 companies in the U.S. and filtered down to a more thorough review of 7,100 brands. Over 32,000 consumers were surveyed from September to October 2025, focusing exclusively on companies they had interacted with personally within the preceding three years.
Customers evaluated brands based on seven essential categories: friendliness, professional competence, availability, solution orientation, speed, transparency, and reliability. To enhance the evaluation's comprehensiveness, researchers examined 3.1 million online customer reviews, which provided essential insights into customer sentiments and consistency over time.
Jeff Terrell, Senior Director of Customer Support at GoPro, expressed gratitude for the recognition, noting, "Our customers bring our brand to life and inspire us to innovate and do more. We're grateful for the feedback that helps raise the bar—and for the teams who show up every day to meet it." This statement underscores the importance of customer interaction in driving GoPro's service excellence.
This recognition stands as a testament to the commitment and hard work of the GoPro support team as well as all of the talented employees within the company. The acknowledgment not only reflects the company's efforts but also sets a benchmark for continued improvement and motivation in customer service standards.
In a world where customer service can significantly affect brand loyalty and market standing, GoPro continues to strive for excellence by listening to feedback and making proactive changes to meet customer expectations. Such honors confirm the effectiveness of their strategies and commitment to enhancing the customer experience.
The full details regarding USA Today's America's Best Customer Service awards can be found on their official website. GoPro remains dedicated to helping individuals capture and share life's moments in unique and engaging ways, and this recognition only solidifies their position in the marketplace.
To stay updated with GoPro's latest endeavors and innovations, connect with them through their social media platforms including Instagram, YouTube, TikTok, Facebook, X, and LinkedIn. For further information on products and services, visit
GoPro.com.
Additionally, GoPro's brand continues to thrive as they maintain focus on community interactions and satisfaction, solidifying their reputation not just as a camera manufacturer but as a trusted partner in creativity and experience sharing.