#Japan #Tokyo #icci #Wedding Rings #Engagement Rings

Understanding the Appeal of Handmade Rings at icci Daikanyama

In April 2025, icci Daikanyama, a specialist in handmade engagement and wedding rings based in Shibuya, Tokyo, conducted a survey to understand customer preferences and trends related to their ring selections. The findings reveal significant insights into what couples are seeking in their jewelry, emphasizing simplicity, comfort, and individuality.

Preferences for Engagement Rings

Summary of Data:

• - Simple and Elegant: 30%
• - Comfortable Fit: 30%
• - Classic Designs: 10%
• - Unique Custom Designs: 10%
• - Rings with Diamonds: 10%
• - Flashy and Luxurious: 10%

The survey results indicate that both simple elegance and comfort are the most favored characteristics among engagement rings, each capturing 30% of the responses. This suggests a trend towards styles that combine sophistication with daily usability. Furthermore, only 10% of respondents preferred flashy rings or ornate designs, highlighting a clear preference for understated elegance.

Preferences for Wedding Rings

Summary of Data:

• - Simple and Elegant: 36%
• - Comfortable Fit: 21%
• - Classic Designs: 21%
• - Unique Custom Designs: 14%
• - Luxurious Appearance: 7%

For wedding rings, simplicity remains paramount, with 36% of respondents favoring this design. Like the engagement ring preferences, there is a strong appeal for refined, unembellished styles that promote longevity and comfort. Both comfort and timeless design are crucial factors for customers who view wedding rings as enduring pieces they will wear for years.

Preferred Ring Materials

Summary of Data:

• - Platinum: 57%
• - Undecided: 22%
• - Champagne Gold: 22%
• - Yellow Gold: 0%

Platinum emerged as the material of choice for 57% of customers, reflecting its status as a classic option that signifies elegance and durability. The 22% of undecided customers reinforces a trend of meticulous decision-making regarding material selection. Additionally, champagne gold has gained some recognition as a choice for those seeking a softer, warmer aesthetic.

Reasons for Visiting icci Daikanyama

Summary of Data:

• - Handmade Experience: 40%
• - Stylish Image: 30%
• - Custom Orders: 20%
• - Variety of Designs: 10%

The primary draw for customers to icci is the opportunity to create their rings through a hands-on experience, capturing 40% of the responses. This engaging approach allows couples to convert their memories into tangible artworks. Stylish branding and the option to customize rings are also vital factors, emphasizing the growing demand for unique, one-of-a-kind pieces.

Factors in Choosing a Ring Shop

Summary of Data:

• - Handmade: 28%
• - Custom-Made: 28%
• - Suggestions for Suitable Designs: 18%
• - Shop Ambiance: 18%
• - The Ability to Choose at Leisure: 9%

The results demonstrate that customers place a premium on both handmade and custom designs, each attracting a significant 28% preference rate. This indicates a strong desire for personal touches and originality in their purchases. The expertise in suggesting designs that suit the customer and fostering a pleasant shopping environment were also highlighted as critical decision-making factors.

Key Considerations When Selecting a Ring

Summary of Data:

• - Design: 19%
• - Aftercare Services: 19%
• - Durability: 12%
• - Comfort: 12%
• - Material: 8%
• - Warranty: 8%
• - Price Sensitivity: 8%
• - Diamond Quality: 4%
• - Cost: 4%
• - Other Considerations: 14%

Design and aftercare services are the top concerns among respondents, each accounting for 19%. This finding points to the dual importance of aesthetic appeal and post-purchase support in the buying process. Other considerations such as durability, comfort, and warranty options are also important, showing a variety of customer needs in the jewelry market.

Overall Insights

Summary of Data:

• - Individuality: 36%
• - Lasting Memories: 29%
• - Sense of Specialness: 14%
• - Quality vs. Price: 7%
• - Appropriateness for Bridal Rings: 7%
• - Feedback from Acquaintances: 7%

The survey emphasizes that 36% of customers prioritize their distinctiveness while selecting rings, showcasing a desire to express their personal stories and individuality through their jewelry choices. The next major factor was the creation of lasting memories, with 29% of respondents valuing the significance behind their selections.

Conclusion

This in-depth survey by icci Daikanyama offers valuable insights into the preferences and expectations of couples looking for engagement and wedding rings in today's market. As simplicity, comfort, and personalization take the forefront, icci's focus on creating thoughtful, bespoke designs positions them favorably within the evolving jewelry landscape.