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STANLEY 1913 Teams Up with JENNIE for Unique Luxury Collection

In an exciting collaboration, Stanley 1913, a leading global lifestyle brand recognized for its iconic design and functionality, has joined forces with JENNIE, the globally celebrated member of the K-pop sensation BLACKPINK. This partnership is set to unveil the Stanley 1913 x JENNIE Collection in Midnight Ruby, which promises to redefine hydration in style. Launching on September 18, 2025, this limited-edition line celebrates flair, individuality, and high-quality design.

Stylish Innovation in Hydration

The collection prominently features two standout items: the 30 oz Quencher® Luxe Tumbler and the 12 oz All Day Slim Luxe Bottle. Each item is infused with JENNIE's personal style, bringing a fresh perspective to Stanley's most beloved hydration designs. The Quencher® Luxe Tumbler boasts a silicone base, a translucent Tritan™ handle, and an elegantly etched logo. Collectible charms, including a custom capybara design known as NINIBARA, add unique touches that reflect JENNIE's personality.

In addition, the All Day Slim Luxe Bottle promises to be chic and practical, with a minimalist silhouette that easily fits into any bag, making it perfect for those on the go. Both products feature exquisite details like silver floral accents and JENNIE's signature, reinforcing both luxury and functionality.

A Creative Campaign to Match

To promote this exciting launch, a dynamic creative campaign will be rolled out, featuring striking visuals that echo JENNIE's powerful aesthetic. The campaign will be showcased through various media, including captivating videos and imagery that highlight JENNIE's iconic fashion choices — from her signature boots to trendy sunglasses, all while centered around the new hydration accessories.

Global Fan Engagement

Stanley 1913's collaboration with JENNIE extends beyond the products; it embodies a celebration of culture, music, and individuality. The brand will hold consumer activations in key cities such as Seoul, Shanghai, and Los Angeles, offering fans an exclusive glimpse into JENNIE's world. These events will emphasize her artistic vision and connection with music, style, and her audience.

Stanley 1913's Global President, Matt Navarro, enthusiastically remarked on this partnership, stating, “We’re thrilled to collaborate with JENNIE, a cultural icon who resonates with fans worldwide. This collection is about more than just products; it’s a lifestyle.” JENNIE herself expressed her excitement, sharing, “I love how the products turned out, and I hope fans can feel my energy in every detail.”

Where to Purchase

Fans eager to get their hands on these exclusive items can visit stanley1913.com on September 18 or participate in a pre-sale on September 17 through the brand's new TikTok shop, @stanleybrand. This exciting platform not only allows shoppers in the U.S. to access the new collection easily but also showcases Stanley’s impressive engagement with the Gen Z audience, having gained significant traction on TikTok over the past year.

Stay updated with Stanley 1913's TikTok profile for more information, and get ready for the arrival of the luxurious Luxe Hydration Collection that perfectly combines fashion-forward design with practical hydration solutions.

Conclusion

This collaboration between Stanley 1913 and JENNIE marks an innovative step in merging lifestyle branding with music culture, promising to deliver unique and stylish hydration products that echo JENNIE's bold persona. Fans and consumers alike can look forward to embracing both fashion and functionality through this remarkable collection.