#Japan #Nakameguro #The Coldest Moment #NUGU PRESSROOM #Korean Brands

The Coldest Moment's Successful Pop-Up in Japan

The Coldest Moment recently wrapped up its inaugural pop-up event at NUGU PRESSROOM in Japan, attracting attention from a growing fanbase. Known for its contemporary aesthetic and trendy silhouettes, this pop-up created a unique opportunity for attendees to "see, touch, and experience" the brand. Over a three-day span, approximately 400 participants attended, demonstrating the brand’s warm reception in Japan, where it has already garnered over 4,000 followers on its official Instagram account. Many visitors wore items from the brand, leading to numerous positive comments like "the atmosphere was enjoyable" and "I could directly feel the brand's world."

The pop-up event did not only serve as a platform to experience the brand but also recorded impressive financial results, with sales reaching about ¥2 million. To foster a seamless connection between offline experiences and online shopping, attendees were given a 20% discount coupon for the nugu online store, reinforcing the link between physical and digital consumer interactions.

NUGU PRESSROOM: A Hub for Diverse Korean Brands

Located in Nakameguro, NUGU PRESSROOM has opened its doors to the public earlier this October, offering a permanent space aimed at showcasing various Korean brands through monthly pop-up events. The venue has received high praise for its spatial design and interactive content, positioning itself as a go-to place for experiencing Korean fashion up close. Visitors can conveniently purchase Korean brand items by scanning QR codes linked to the nugu online store, enhancing the shopping experience.

This continuous activation allows customers to directly buy popular items from featured brands during the monthly pop-ups. The next pop-up, scheduled for December, promises to deliver a captivating experience showcasing the richness of Korean brands in a festive setting.

Upcoming December Pop-Ups

Aligned with the end-of-year season, NUGU PRESSROOM will host the following brand pop-ups, offering attendees a chance to indulge in diverse offerings from popular Korean brands:

• - Somewhere Butter: December 12th to 14th
• - For Your Eyes Only: December 19th to 21st

This is an exciting opportunity for consumers to explore and enjoy the unique charm of various Korean brands.

NUGU PRESSROOM's Operational Vision

The operation of NUGU PRESSROOM is focused on understanding the needs of Japanese consumers accurately and fostering deep communication with Korean brands. The goal is to create an environment where attendees can connect more intimately with the brands, enhancing their overall experience.

For media inquiries, please contact: Matsumoto and Yeom ([email protected])