Marelli to Present Innovative Automotive Solutions at Auto Shanghai 2025
Marelli to Present Innovative Automotive Solutions at Auto Shanghai 2025
Marelli, a prominent global technology partner for the automotive sector, is set to debut its latest advancements at the upcoming Auto Shanghai 2025. Taking place from April 23 to May 2, the event will see Marelli's innovations showcased at their booth located in Hall 1.2H, Stand 1BF009 under the theme "Fast Forward. Forward Fast."
The booth will feature a carefully curated experience divided into four engaging zones, each illustrating Marelli's dedication to accelerating product development and assisting car manufacturers in capturing market share effectively.
The Innovation Journey Begins
The Momentum Lab opens the exhibit, focusing on Marelli’s adaptable innovation strategies through Minimum Viable Products (MVPs). This approach emphasizes agile methodologies, where products are rapidly developed and market-tested using customer feedback for actual designs. Marelli employs artificial intelligence to streamline the innovation process, enabling a shift from concept to MVP in just 90 days. This efficiency allows the firm to deliver up to 20 MVPs annually, staying relevant in the fast-evolving automotive landscape.
Joachim Fetzer, Marelli's Chief Innovation and Technology Officer, remarked, "In this fast-paced environment, we require quick development cycles to validate new ideas and maintain competitiveness, all while prioritizing sustainability and cost-effectiveness. Through MVPs, we can gauge the user experience swiftly and ascertain whether a solution can be further developed."
One notable MVP set to be displayed is the Micro Laser Projector, designed in collaboration with Infineon. This innovative display technology separates the projection function from the display surface, offering remarkable versatility in its applications. From windshields to curved surfaces, the projector accommodates a variety of customer preferences, improving performance while significantly reducing energy consumption via its laser technology.
Showcasing Cutting-Edge Technology
The exhibition will also highlight a Pixel Rear Lamp demo, which utilizes TFT-OLED technology to create high-resolution displays within rear lamps, aligning with trends in dynamic communication and personalization. Additionally, Marelli will feature advancements such as a hydrogen fuel system for internal combustion engines and a compact mini valve designed to reduce exhaust noise in hybrid vehicles.
Through these high-tech displays, Marelli exemplifies its commitment to transforming the future of mobility. As a trusted partner in innovation, Marelli continues to leverage its extensive experience and expertise to bring advancements that ensure vehicle manufacturers can meet the demands of a rapidly changing marketplace.
Commitment to Sustainability and Innovation
Marelli emphasizes the importance of collaboration with both customers and suppliers throughout this innovation journey. With approximately 45,000 employees spread across over 150 locations globally, Marelli strives to create a safer, greener, and more connected world. The company’s longstanding reputation in the automotive sector for innovation and manufacturing excellence positions it as a pivotal player in the future of mobility.
At Auto Shanghai 2025, attendees will witness firsthand Marelli’s unwavering commitment to sustainability and forward-thinking solutions in the automotive industry. This event serves as an important platform for Marelli to showcase its pioneering technologies aimed at empowering automakers to respond swiftly to market dynamics and customer needs more efficiently than ever before.
Join Marelli at Auto Shanghai to discover how the latest in automotive technology can enhance innovation and sustainability within the industry.
Topics Auto & Transportation）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.