Viola Davis Launches GSK Campaign to Raise Awareness of Shingles Risk in Adults Aged 50 and Above
Viola Davis, renowned actress and philanthropist, has taken a bold step in collaboration with GSK to launch a campaign entitled "Shingles, actually." This initiative seeks to inform adults aged 50 and above about the often-overlooked risks associated with shingles, a painful viral infection. With an emphasis on health and proactive dialogues, the campaign encourages seniors to engage in candid conversations with their healthcare providers about their health.
For the first time, Davis shares her deeply personal experience with shingles, highlighting its profound impact on her life. She recalls enduring excruciating pain, rating it a 9 out of 10. As she stated, "I couldn't go out, I couldn't work." Davis urges others in her age group to acknowledge the realities of aging. She emphasizes, "We just need to be real with each other about what aging actually looks like. Our lives haven't slowed down – we feel great, and we're leaning in. But it's still true that our age puts us at increased risk for certain things, like shingles."
Shingles is caused by the reactivation of the varicella-zoster virus, the same virus responsible for chickenpox. It is more common among older adults whose immune systems naturally weaken as they age. According to the CDC, about one in three people will develop shingles in their lifetime, with approximately one million cases occurring each year in the United States alone.
Through the "Shingles, actually" campaign, Davis aims to bridge the gap in awareness regarding the condition, which many believe is just a rash while it can lead to debilitating pain and extended complications. To amplify the message, other advocates including Dr. Jen Caudle join her to share personal testimonies and promote informed decision-making regarding health. Davis's story resonates with many, as she reflects on the common disconnect among the elderly; while feeling youthful, they may overlook the increasing health risks associated with advancing age.
This campaign was born out of a genuine understanding of the fears and needs of adults aged 50 and above regarding health risks. Rabab Pettitt, Head of Communications for US Vaccines at GSK, shared insights gathered from seniors over the years, which ultimately shaped the "Shingles, actually" initiative. The goal is to instigate proactive health conversations and ensure that aging does not go hand in hand with neglecting potential health risks like shingles.
The campaign encourages adults to reach out to their doctors or pharmacists to discuss their risk of shingles and preventative measures. Davis's partnership with GSK brings a heartfelt and relatable narrative to the forefront, making the campaign all the more poignant. Her dire experiences with shingles are a wake-up call for the elder community, reminding them that laughter and vitality should not blind them to the hard truths of aging.
Awareness of shingles is critical, and this campaign aims to destigmatize discussions regarding aging and its accompanying risks. Shingles may be perceived as an afterthought by some; however, medical professionals stress its potential severity and the importance of preventive vaccinations. The "Shingles, actually" campaign, available for further exploration at ShinglesActually.com, stands as a vital resource for adults who want to take charge of their health as they age.
In addition to providing educational resources at their website and social media platforms, GSK is bringing together various public figures and patient advocates to foster a supportive community for open discussions about health and wellness. As Viola Davis eloquently states regarding the campaign, "Talking about aging means talking about shingles, actually." Shingles, an affliction that could affect any of the aging population, beckons for awareness and action – and with Davis leading the charge, the campaign is primed to make a meaningful difference in countless lives.
For the first time, Davis shares her deeply personal experience with shingles, highlighting its profound impact on her life. She recalls enduring excruciating pain, rating it a 9 out of 10. As she stated, "I couldn't go out, I couldn't work." Davis urges others in her age group to acknowledge the realities of aging. She emphasizes, "We just need to be real with each other about what aging actually looks like. Our lives haven't slowed down – we feel great, and we're leaning in. But it's still true that our age puts us at increased risk for certain things, like shingles."
Shingles is caused by the reactivation of the varicella-zoster virus, the same virus responsible for chickenpox. It is more common among older adults whose immune systems naturally weaken as they age. According to the CDC, about one in three people will develop shingles in their lifetime, with approximately one million cases occurring each year in the United States alone.
Through the "Shingles, actually" campaign, Davis aims to bridge the gap in awareness regarding the condition, which many believe is just a rash while it can lead to debilitating pain and extended complications. To amplify the message, other advocates including Dr. Jen Caudle join her to share personal testimonies and promote informed decision-making regarding health. Davis's story resonates with many, as she reflects on the common disconnect among the elderly; while feeling youthful, they may overlook the increasing health risks associated with advancing age.
This campaign was born out of a genuine understanding of the fears and needs of adults aged 50 and above regarding health risks. Rabab Pettitt, Head of Communications for US Vaccines at GSK, shared insights gathered from seniors over the years, which ultimately shaped the "Shingles, actually" initiative. The goal is to instigate proactive health conversations and ensure that aging does not go hand in hand with neglecting potential health risks like shingles.
The campaign encourages adults to reach out to their doctors or pharmacists to discuss their risk of shingles and preventative measures. Davis's partnership with GSK brings a heartfelt and relatable narrative to the forefront, making the campaign all the more poignant. Her dire experiences with shingles are a wake-up call for the elder community, reminding them that laughter and vitality should not blind them to the hard truths of aging.
Awareness of shingles is critical, and this campaign aims to destigmatize discussions regarding aging and its accompanying risks. Shingles may be perceived as an afterthought by some; however, medical professionals stress its potential severity and the importance of preventive vaccinations. The "Shingles, actually" campaign, available for further exploration at ShinglesActually.com, stands as a vital resource for adults who want to take charge of their health as they age.
In addition to providing educational resources at their website and social media platforms, GSK is bringing together various public figures and patient advocates to foster a supportive community for open discussions about health and wellness. As Viola Davis eloquently states regarding the campaign, "Talking about aging means talking about shingles, actually." Shingles, an affliction that could affect any of the aging population, beckons for awareness and action – and with Davis leading the charge, the campaign is primed to make a meaningful difference in countless lives.
Topics Health）
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