#Japan #Tokyo #Dover #Gift Set #Pasteuriser77

Introduction

Dover Liquor Trading Co., based in Shibuya, Tokyo, has recently unveiled an innovative gift set of its well-known disinfectant, Pasteuriser77. The new product emphasizes the theme of ‘Gifting Assurance’ and is designed to cater to various gifting occasions including holidays like Mother’s Day and Father’s Day, as well as celebrations for new births, weddings, and new beginnings in life.

1. A Shift from 'Clean' to 'Gifting Assurance'

Pasteuriser77 utilizes high-purity alcohol technology derived from the sake brewing industry. With an alcohol concentration of 77%, it boasts excellent disinfecting power while ensuring safety for direct food application. Initially used in professional contexts like baking and pastry-making, its reliability has transitioned into households across Japan, solidifying its status as a ‘standard disinfectant’ especially post-COVID.

Building upon this success, Pasteuriser has embarked on an exciting new initiative aimed at instilling the value of ‘Gifting Assurance’.

2. Birth of the First Gift Set from Community Feedback

The gift set was a direct response to user feedback received via the brand's official social media channels. Fans expressed a desire to gift it to family and loved ones, integrating it into daily expressions of gratitude, or using it for special occasions like childbirth and housewarming.

This set embodies the brand's commitment to health and hygiene with an assurance that it’s the perfect gift for conveying care, specially crafted with input from loyal customers (affectionately called ‘Pass Tomo’).

Product Overview

The special packaging features a clean white and blue design, aiming to become a new gifting standard for conveying assurance alongside cleanliness. This versatile gift is poised to be perfect for various occasions including expressions of gratitude, celebrations, or new life transitions.

3. A New Factory for Stable Supply and Growth

In May 2026, Pasteuriser plans to commence operation of a new facility located in Saku City, Nagano Prefecture. This factory will have a production capacity approximately five times larger than the current facility in Mita, Hyogo, marking a significant expansion in Pasteuriser's manufacturing capabilities.

Ensuring safety due to the high concentration of alcohol requires compliance with strict safety standards, making it difficult to expand existing sites. Therefore, considering future scalability and efficiency, the decision was made to establish the new factory in Saku City. This facility will prioritize the production of household bottle products (500ml and 800ml), laying the foundation for stable supply and sustained growth.

4. Comments from the Team

This year marks the 40th anniversary of Pasteuriser's launch, and the brand takes pride in continuously supporting hygiene and safety at both professional and household levels. Through feedback gathered via the official social networking accounts, it became clear that many users wanted to recommend Pasteuriser to their families, which spurred the creation of the gift set.

We hope you will share Pasteuriser with your loved ones!

5. Future Prospects

Looking ahead, Pasteuriser aims to transcend the boundaries of ‘disinfectants’ and evolve into a brand that embodies the design of cleanliness and assurance. Through the gift set launch, new factory operations, and collaborative initiatives with users based on social media engagement, Pasteuriser is committed to proposing a new culture of cleanliness that aligns with everyday life.

Company Information

Dover Liquor Trading Company

• - Head Office: 3-43-3 Kamiyama-cho, Shibuya, Tokyo
• - Established: 1969
• - Business Description: Import and manufacturing sales of alcoholic beverages and food-grade alcohol
• - Official Website: Dover
• - Email: [email protected]