Tackle Berry's First eBay Store Launch Supported by BeeCruise

Tackle Berry's First Step into International E-commerce via eBay

Tackle Berry, a leading specialized fishing tackle retailer in Japan, is making waves in the global market with its newly launched eBay store, supported by BeeCruise, a company under the BEENOS group that facilitates cross-border e-commerce and overseas expansion for Japanese content.

Operating more than 200 stores both in Japan and internationally, Tackle Berry specializes in both new and used fishing equipment. Their web shop, @BerryNet, offers an extensive inventory of around 130,000 items and has been utilizing a cross-border e-commerce support service called Buyee Connect since 2022 to cater to customers in about 120 countries worldwide.

As the largest marketplace globally, eBay presents an excellent opportunity for Tackle Berry, especially with the significant fishing population in Europe and the United States, which totals approximately 57.7 million and 25 million, respectively. In comparison, Japan's fishing population stands at 8.7 million. This creates a prime environment for Tackle Berry to meet the high demand for quality fishing gear overseas. Notably, products from Japan are gaining traction on sales platforms due to their high functionality, with fishing-related items topping the charts in the “Sports & Leisure” category on Buyee.

In collaboration with BeeCruise, Tackle Berry is set up for success on eBay, benefiting from comprehensive support in account setup, product data integration, translation services, customer inquiries, and international shipping. Starting with a focused offering of used reels and rods, Tackle Berry plans to expand their product range gradually.

BeeCruise's extensive experience and tailored assistance have allowed Tackle Berry to streamline the overseas sales process while minimizing operational burdens. Moreover, this venture will aid in enhancing the brand's presence in the North American and European markets, which are filled with fishing enthusiasts eager for quality products.

Comments from Tackle Berry

The President of Tackle Berry, Nobuya Fujimoto, expressed his enthusiasm about entering eBay with BeeCruise’s support. He stated, “We are thrilled to take this first step into international sales, thanks to the rich experience and meticulous backing from BeeCruise. Our goal is to share Japan’s premium used fishing gear with fishing enthusiasts around the globe and to elevate our presence in the overseas market.”

About Tackle Berry

Founded in April 2000, Tackle Berry has expanded its footprint significantly, operating over 200 stores specializing in fishing equipment across Japan and Asia, including countries like Korea, Taiwan, Hong Kong, Vietnam, Cambodia, and Thailand. They offer a robust selection of fishing gear and run an auction site specifically for fishing equipment, alongside product development initiatives and franchise operations.

Support Services for eBay Launch

BeeCruise offers dedicated support services for domestic e-commerce businesses looking to penetrate the international market through eBay. This includes account setup, data linkage with domestic e-commerce sites, translation services, and logistics help with international shipping. With this, businesses can reduce their operational workload and focus on reaching consumers, particularly in the U.S. and Europe.

In Summary

With initiatives like this, BEENSO Group aims to foster an environment that enables Japanese companies to expand overseas with minimal costs and risks through e-commerce. This strategic partnership marks a significant milestone for Tackle Berry as it endeavors to deliver high-quality Japanese fishing tackle to an ever-growing international audience.