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The Gardening Phenomenon: Insights from Hyponex Japan's Survey

As more people embrace the joys of gardening, Hyponex Japan has conducted an insightful survey to uncover the motivations and habits of gardening enthusiasts aged 20 to 50. With the rise of diverse lifestyles and increased time spent at home, gardening has garnered considerable interest, particularly in urban areas where balcony gardening is becoming commonplace.

Growing Passion for Plants

The survey, conducted from April 25 to April 30, 2025, targeted individuals in their 20s to 50s involved in gardening. A significant finding was that many participants began their gardening journey due to an interest in nurturing plants (60.9%) and a desire for relaxation and emotional well-being (44.2%). Notably, 27.9% expressed a motivation to beautify their living spaces with greenery. This reveals that gardening is not just a hobby; it serves as an outlet for creativity and mental health.

Top Plant Picks and Resources

When asked about their first plant purchases, the results highlighted a focus on home gardening, with 39.7% opting for vegetables, followed by houseplants (16.4%) and potted flowers (10.3%). This aligns with the growing trend of home gardening, encouraging people to cultivate their gardens with fresh produce.

A striking trend in the survey was the primary source of information for potential gardeners. YouTube and similar video platforms emerged as the most relied-upon resources, with 23% of respondents claiming they sought advice and inspiration from there. In an era where visual content reigns supreme, it's no surprise that many new gardeners turn to these dynamic platforms to kick-start their gardening journeys.

Purchasing Trends and Considerations

Further findings from the survey revealed where enthusiasts tend to purchase their gardening tools and supplies. Home centers led the way, with 69.4% of respondents shopping there, followed by 100 yen shops (25.2%) and specialized garden stores (24.2%). This indicates a diverse range of purchasing habits, likely influenced by price sensitivity and convenience.

In terms of factors influencing product choices, the survey identified three key considerations: affordability (35.2%), ease of use (30.0%), and effectiveness (23.3%). It appears that garden lovers prioritize both cost and practicality when selecting their gardening supplies, indicating a mindful approach.

Conclusion: A Green Thumb Revolution

The Hyponex Japan survey sheds light on the motivations and preferences driving the gardening movement among adults in their 20s to 50s. These findings emphasize how gardening transforms lives, providing solace and a creative outlet amid the chaos of modern living. Additionally, its popularity continues to rise, with many choosing to connect with nature through homegrown plants.

In conclusion, as more individuals embark on their gardening journeys, products like Hyponex's Rikidas, a plant growth enhancer featuring essential ingredients such as choline, fulvic acid, and amino acids, can help optimize plant health and vigor. Designed to support a variety of plants—flowers, vegetables, and houseplants alike—Rikidas is an essential companion for any gardener, fostering robust growth and resilience throughout the changing seasons. For more information, visit Hyponex.

About Hyponex Japan

Founded by CEO Yasutaka Murakami, Hyponex Japan specializes in the production and sale of gardening fertilizers, soils, and pesticides. Headquartered in Osaka, the firm continues to innovate and support the gardening community through quality products and extensive resources.

For further details, visit their website: Hyponex Japan.