#USA #New Orleans #Baileys #Rich Products #IDDBA 2025

Rich Products Sweetens IDDBA 2025 with New Baileys Partnership

Rich Products, a global and family-owned food enterprise, is gearing up for an exciting event at the 2025 International Dairy Deli Bakery Association (IDDBA) conference, which will take place from June 1 to 3 in vibrant New Orleans, LA. This year marks a significant milestone for Rich's, as they celebrate their 80th anniversary, all while partnering with the iconic Baileys brand.

At booth #2425, attendees will get the exclusive first look at an enticing range of desserts inspired by Baileys Irish Cream. These products, characterized by their delightful flavors and alcohol-free formulations, promise to captivate consumers with indulgence and creativity. The lineup includes:

• - Baileys Irish Cream Ice Cream Cake: A decadent fusion of chocolate and coffee, this ice cream cake is designed to deliver a rich tasting experience without the alcohol.
• - Baileys Irish Cream Cheesecake: This adult-oriented cheesecake blends New York-style richness with a chocolate crust, creating a treat that is both creamy and flavorful.
• - Baileys Baked Cookie and Cookie Dough: Offering a chewy texture and rich chocolate flavor, these cookies capture the essence of Baileys for an indulgent snacking experience.
• - Baileys Irish Cream Tres Leches Soak: An innovative ingredient that brings the enchanting flavors of Baileys to traditional Hispanic desserts, perfect for crafting irresistible cakes and parfaits.
• - Baileys Irish Cream Bettercreme®: Rich's renowned Bettercreme® gets an update with the addition of Baileys, elevating a variety of treats from donuts to cakes.

In addition to showcasing these new products, Rich Products aims to bridge the gap between technology and culinary arts. At their booth, they will introduce a groundbreaking AI experience that enables attendees to generate a personalized three-piece recipe based on their preferences. By answering a few tailored questions, participants will receive a unique, custom creation, including a name and list of ingredients, which will then be prepared live by Rich's Bakery Tech team.

Throughout the convention, live demonstrations will be a highlight, featuring tutorials led by Rich’s skilled bakery technicians. Engage with interactive presentations covering various themes:

• - Sunday, June 1:

- Filled Donuts at 11:30 AM – 12:30 PM
- Asian-Inspired Desserts at 2:30 PM – 3:30 PM

• - Monday, June 2:

- Signature Ready / Labor Savings at 11:30 AM – 12:30 PM
- New Orleans Twist at 2:30 PM – 3:30 PM

• - Tuesday, June 3:

- Signature Ready / Labor Savings at 11:00 AM – 12:00 PM

Rich Products Corporation, with a sprawling presence in 100 locations worldwide, holds significant annual sales exceeding $5.6 billion. Their dedication to innovation in the food sector has consistently positioned them as a global leader, offering a diverse portfolio that caters to bakeries, restaurants, and the retail market. As they showcase their latest offerings at IDDBA, audiences will witness how Rich’s continuously strives to inspire possibilities, representing their commitment to quality and creativity in every product.

With the partnership between Rich’s and Baileys, the future looks irresistibly sweet for bakeries everywhere, promising exciting new choices that align with current consumer trends. The collaboration aims not only to enhance dessert offerings but also to empower industry professionals with tools and insights necessary to thrive in today's competitive landscape.

For those eager to learn more about Rich’s expansive bakery offerings, or to dive into the educational resources provided by Rich's Bakery Academy, a visit to Rich's In-Store Bakery Solutions is highly recommended.

In conclusion, as Rich Products celebrates eight decades of excellence, their new partnership with Baileys signifies an invigorated commitment to innovation and quality within the food industry. Join them at IDDBA 2025 to explore the future of desserts, driven by creativity, technology, and delicious flavors!