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Hard Rock International and Shakira Launch Year-Long Women Empowerment Initiative

In a remarkable celebration coinciding with both International Women's Month and International Women's Day on March 8, Hard Rock International has teamed up with the global superstar Shakira for an inspiring year-long initiative aimed at empowering women worldwide. Announced recently in Hollywood, Florida, the partnership seeks to amplify women's voices, encouraging them to share their stories and embrace their true identities through the universal language of music.

This ambitious endeavor includes a series of events and performances led by women, totaling an impressive 1,000 performances during the Women's Month celebrations. To further support women's initiatives, funds are being raised through Hard Rock's charitable arm, the Hard Rock Heals Foundation®. A portion of these proceeds will specifically benefit the Pies Descalzos Foundation, an organization founded by Shakira that focuses on enhancing education and social development for girls in Colombia's vulnerable communities, as well as local women's organizations. As part of this collaboration, Hard Rock International has committed to donating $250,000 to support these noble causes.

Shakira expressed her enthusiasm for the partnership, stating, "I'm excited to collaborate with Hard Rock, an organization with a profound history of uplifting women through music. Together, we can break barriers and create an inclusive environment where every woman feels empowered to be their authentic selves."

In addition to the performances, this collaboration brings unique culinary offerings to Hard Rock’s menus. Shakira's signature dishes, such as the Hips Don't Lie cocktail, crafted with tequila, elderflower liqueur, muddled strawberries, and cucumbers, as well as the Chicken Fattoush Salad, reflect her Lebanese heritage. Furthermore, fans can enjoy the Hamburguesa Colombiana and the Dulce De Leche Hot Fudge Brownie. This enchanting mix of flavors not only celebrates Shakira’s roots but also her artistic contributions.

Additionally, Shakira's influence extends to merchandise with Hard Rock’s exclusive International Women's Month apparel. The official collection includes T-shirts, hoodies, and pins, all available at Hard Rock locations and online.

Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International, highlighted the bond forged through shared values, stating, “From concerts to her Las Mujeres Ya No Lloran album release party, our collaboration with Shakira has always been about honoring women through music.” She emphasized the initiative's goal of inspiring women to come together, share their stories, and uplift one another, reinforcing the importance of community and solidarity.

Moreover, Hard Rock Hotels feature an exclusive Sound of Your Stay® program, where guests can enjoy curated playlists spotlighting prominent female artists. This programming enriches guests' experiences, whether they're relaxing or seeking inspiration during their stay.

To explore Hard Rock's various initiatives during International Women's Month, patrons can visit www.hardrock.com/women. This year-long campaign promises to create waves of change and inspiration, allowing women around the globe to harness the power of music to express themselves fully.

Hard Rock International continues to position itself as a leader in music, culture, and community engagement while championing women's empowerment—a cause that resonates deeply across borders and cultures.