Discover Five Exciting New Products from Kroger's Our Brands Collection

Five New Must-Try Items from Kroger's Our Brands Collection

The Kroger Co., a leader in the American grocery market, is launching an enticing new lineup of products under its Our Brands collection. As part of an ongoing effort to enhance customer experience and deliver exceptional value, Kroger is unveiling five innovative items that are sure to tantalize taste buds and elevate mealtime enjoyment. This release is just a prelude to a substantial expansion, with Kroger planning to introduce more than 900 new products throughout the year.

The New Additions

1. Private Selection® Salad Kits
Freshen up your lunchtime routine with six new salad kits from Private Selection. Each kit contains a delightful mix of crisp greens, vibrant vegetables, and flavorful dressings, ready to serve as a quick lunch or elegant side dish. Choices include unique flavors like Cheddar Truffle, Blueberry, and Cherry Bacon Cheddar, combining traditional tastes with inventive seasoning.

2. Kroger® Brand Kettle Style Tortilla Chips
Experience the crunch and robust flavor with Kroger’s new Kettle Style Tortilla Chips, perfect for dipping. Available in Traditional and Hatch Chile varieties, these chips are made to complement salsas and dips, adding exciting textures to your snack time.

3. Kroger® Brand Restaurant Style Italian Dressing
Bring the flavors of a restaurant right to your kitchen with this new Italian dressing, featuring a blend of herbs and spices, oil, vinegar, and real Romano cheese. It’s versatile enough to be used as a salad dressing or a marinade for grilled proteins, enhancing meals with easily accessible gourmet flair.

4. Simple Truth Organic® Instant Mushroom Tea
Following the success of its mushroom instant coffee, Simple Truth now offers an organic instant mushroom tea in Black and Chai blends. This innovative beverage harnesses the adaptogenic properties of mushrooms, providing essential wellness benefits while delivering a rich, earthy flavor to the tea experience.

5. Private Selection® Muffins
Sweeten your mornings with gourmet muffins offered in four distinct flavors: Banana Bread, Blueberry Lemon, Coffee Cake, and Triple Chocolate. These muffins are crafted to satisfy both sweet cravings and provide a refreshing start to your day, catering to a variety of tastes.

Accessibility and Availability

For those eager to try these new offerings, all items can be found at Kroger stores or via the Kroger app, where customers can also access numerous digital coupons for additional savings. With over $600 in weekly savings opportunities available, shopping has never been more cost-effective.

Moreover, customers can conveniently opt for Kroger Pickup and Delivery services that ensure they receive fresh products at the same low prices, regardless of how they shop. The Kroger Boost membership also offers an impressive savings scheme designed to enhance grocery shopping experiences in numerous ways.

Commitment to Quality and Affordability

Mike Murphy, Kroger’s Vice President of Center Store Merchandising, emphasizes the company’s commitment to understanding customers' needs: “Our product innovation is rooted in a deep understanding of what our customers want and need. We know these exciting, trendy items will soon earn a place on families' dinner tables because they offer great flavors at a price point that fits any budget.”

Kroger’s dedication to quality and affordability is evident in its continuous expansion of its product line. The company, with nearly 420,000 associates, serves more than 11 million customers daily, establishing itself as a go-to destination for shoppers seeking both variety and value.

For more information about these new products and other exciting launches, visit Kroger.com or explore the Kroger app. With Kroger, the possibilities for mealtime inspiration are truly endless!