#China #Hisense #Qingdao #MiniLED Technology #100-inch TVs

Hisense Takes the Crown in Large Screen TV Deliveries

In the first half of 2026, Hisense has emerged as a leader in the global television market, particularly for models with displays measuring 100 inches or larger. According to Omdia, the company achieved an impressive 55.1% share of the market, reflecting the increasing consumer demand for larger screens that provide an immersive viewing experience.

Setting New Standards

Hisense has positioned itself at the forefront of technological innovation, continuously enhancing the viewing experience by leveraging state-of-the-art display technologies. This commitment is evident in their flagship UR9 series, which features the advanced RGB MiniLED technology. This technology allows for precise control of red, green, and blue light at the source, resulting in richer colors, deeper contrasts, and superior detail. As a result, movies appear cinematic, sports events are more vibrant, and every scene presents a heightened sense of realism.

Additionally, Hisense is working to make premium MiniLED features accessible to a wider audience through its U7 and U6 Pro series equipped with Hi-QLED MiniLED technology. This combination of local dimming and Quantum Dot technology delivers brighter highlights, profound blacks, and great color accuracy, allowing viewers to fully appreciate every detail in films, sports broadcasts, and everyday content.

Dominating the Laser TV Segment

Hisense's expertise isn't limited to conventional television; the company extends its influence to the laser TV segment as well. In 2025, Hisense accounted for over 70% of global laser TV shipments, signifying that more than two out of every three laser TVs shipped worldwide were produced by the brand. This statistic underscores Hisense's long-term vision to redefine home entertainment capabilities.

At the forthcoming IFA 2026 show, Hisense aims to further this narrative under the theme of "Innovating a Brighter Life." The brand will showcase how technology can enhance daily life to become smarter, more engaging, and enjoyable. Hisense's press conference is scheduled for September 3rd, from 3 PM to 4 PM at the Innovation Stage in the Messe Berlin exhibition center, followed by their exhibition from September 4th to 8th, open daily from 9 AM to 5 PM in Pavilion 23A.

A Legacy of Innovation

Founded in 1969, Hisense has grown into a recognized global leader in home appliances and consumer electronics, with operations in over 180 countries. The company specializes in producing high-quality multimedia products, appliances, and smart IT solutions. As reported by Omdia, Hisense has consistently ranked first worldwide in the 100-inch TV segment from 2023 through Q1 2026.

Being the pioneer of RGB MiniLED technology, Hisense remains at the cutting edge of developing and implementing next-generation RGB MiniLED solutions. They are also an official sponsor of the FIFA World Cup 2026™, reinforcing their commitment to global sporting partnerships as a way to connect with audiences worldwide.

Overall, the success of Hisense in the large-screen television market not only highlights the brand's stronghold in technology and innovation but also signifies its commitment to delivering premium viewing experiences to consumers. As they move forward, Hisense continues to turn technology into transformative experiences, helping individuals see more, enjoy more, and live brighter lives.