#Japan #Tokyo #Gurunavi #Rakus #Haihai Mail

Gurunavi Embraces Email Marketing for Enhanced Communication

Gurunavi, a leader in the online restaurant information space with roughly 420,000 listings, has made a strategic move to implement the email marketing service 'Haihai Mail,' provided by Rakus. This initiative is designed to collect feedback from partner restaurants and improve communication effectiveness.

The company, headquartered in Chiyoda, Tokyo, aims to enhance its offerings not only for the restaurants that form its core membership but also for government bodies, local administrations, and enterprises that require restaurant information.

A Shift Towards Push Marketing

Traditionally, Gurunavi relied on a pull-type approach, wherein restaurant owners would visit the site to complete surveys. However, the reliance on this self-service model has culminated in challenges related to survey response rates. Realizing the need for improvement, Gurunavi sought a solution that would provide a more proactive, push-oriented strategy. This led to the exploration of Haihai Mail, which specializes in email communication, promising to address these limitations.

Gurunavi's new email marketing strategy focuses on segmenting restaurant partners based on criteria like size and type. With this personalized approach, not only does it facilitate efficient delivery of communications, but it also aims to raise response rates for ongoing surveys. The service will leverage various features, including detailed analytics on open and click rates, ensuring that each communication is optimized.

Utilizing Haihai Mail for Improved Engagement

By employing Haihai Mail, Gurunavi aims to achieve significant enhancements in survey participation through features like segmented sending, reminder emails for unresponsive partners using follow-up emails, and comprehensive analytics capabilities. The ultimate goal is not only to increase the response rate but also to refine the service offerings based on the insights gathered through these surveys.

A representative from Gurunavi commented on their decision to choose Haihai Mail. They appreciated the user-friendly interface and the essential functionalities that met their marketing requirements. The flexibility to initiate with a small-scale plan provided the confidence to proceed without indecision.

About Gurunavi

Founded in 1996, Gurunavi has been at the forefront of Japan's restaurant information landscape. The company started with the mission to preserve and promote Japanese food culture and has continuously evolved. With a new purpose statement established in 2021—'Connecting through food, satisfying people'—Gurunavi is committed to being the best partner for restaurant digital transformation (DX), continually working to enhance service offerings while fostering sustainable growth in the restaurant sector.

Company Details

Name: Gurunavi, Inc.
Headquarters: Hibiya Mitsui Tower, 1-1-2 Yurakucho, Chiyoda, Tokyo
Founded: October 2, 1989
Capital: 100 million yen
CEO: Akira Sugihara
Website: Gurunavi Corporate Site

About Haihai Mail

Haihai Mail offers a comprehensive suite of tools for effective email marketing, enabling users to create HTML emails easily without specialized knowledge. The platform provides real-time analytics, allowing users to track opening and click rates with ease. Moreover, it includes options for downloading high-quality business lists, all backed by dedicated support to ensure that even beginners can navigate their email marketing endeavors confidently.

Website: Haihai Mail Product Site

About Rakus

Name: Rakus, Inc.
Headquarters: Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya, Tokyo
Founded: November 1, 2000
Capital: 378,370,000 yen
CEO: Takasuke Nakamura
Business Scope: Cloud services
Website: Rakus Corporate Site

This strategic move marks a significant evolution in Gurunavi's engagement strategies, showcasing how technology and industry-specific solutions can create pathways for increased collaboration and growth in the restaurant sector.