Mobupps Appoints Siddharth Barman as Marketing Head to Enhance Global Growth Strategy

Mobupps Welcomes Siddharth Barman as New VP of Marketing

Mobupps, a prominent name in mobile advertising and technology solutions, is gearing up for significant global expansion with the recent appointment of Siddharth Barman as their Vice President of Marketing. This strategic move comes as the company aims to bolster its growth initiatives and extend its influence in the dynamic mobile advertising landscape.

Siddharth Barman brings an impressive 14 years of experience in growth marketing and product innovation to Mobupps. His previous role at Affle saw him spearhead projects that propelled global growth and establish brand marketing strategies across various regions, including the US, EU, LATAM, MENA, SEA, and India. His track record of leading and launching innovative technology products on an international scale signifies his capability to navigate complex markets and drive success. Moreover, Barman played a key role in Affle's IPO team, further highlighting his strategic acumen and leadership skills.

As the new Vice President of Marketing, Barman is set to oversee Mobupps’ global growth strategies. He will focus on the expansion of their product offerings, particularly MAFO, iRTB, and MobuppsX, across international markets. The company's recent growth of over 90% in 2024 underscores the effectiveness of their cross-platform strategies, integrating Connected TV (CTV), mobile, and web solutions. Mobupps has successfully positioned itself at the forefront of key sectors such as iGaming, e-commerce, entertainment, and travel.

Looking ahead to 2025, Mobupps is optimistic about its growth trajectory, with plans to further secure a hold in developed markets through innovative product launches that leverage artificial intelligence and ensure brand safety. The company also aims to tap into emerging markets by building local teams and expanding its client portfolios, setting the stage for the realization of unprecedented growth.

Barman expressed his enthusiasm regarding his new role: “With a dynamic team and a robust portfolio of solutions, Mobupps is well-positioned to redefine the advertising landscape. I am honored and excited to lead the marketing efforts at Mobupps, leveraging technology and innovative strategies.”

Yaron Tomchin, CEO of Mobupps, echoed this sentiment, stating, “We are excited to have Siddharth join Mobupps as our Vice President of Marketing. His impressive background in driving growth, launching innovative products, and building partnerships will be invaluable as we expand into key markets.”

As Mobupps embarks on this new chapter, the focus remains on delivering greater value to clients and partners, aligning with their vision for an impactful and innovative future in mobile advertising. With Barman at the helm of marketing, Mobupps is poised to not only meet but exceed the expectations of its global clientele.