#Japan #Tokyo #Chiikawa #Seven-Eleven #Shida Mirai

Shida Mirai Takes Center Stage at Chiikawa Collaboration Event

On July 15, 2023, a special PR event was held to promote the upcoming collaboration fair titled "Seven-Eleven × Movie Chiikawa: Let's Create Memories of the Island!" in connection with the much-anticipated film, "Chiikawa: Secrets of Mermaid Island." This collaboration with Seven-Eleven Japan will officially launch on July 21, 2023, across various Seven-Eleven stores nationwide.

The event featured Noriyuki Okajima, Executive Officer and Marketing Director of Seven-Eleven Japan, who shared insights about the collaborative campaign. He expressed excitement about the third installment of the Chiikawa campaign, which he stated began in 2024. He emphasized the significant impact of last year's campaign, which successfully drew many customers into stores. "This time, we aim to strengthen the momentum further with a vibrant summer event that invites a diverse audience to enjoy the magic of Chiikawa," Okajima noted.

He continued, explaining how the collaboration will provide fun and unique products that echo the movie's narrative and world. Fans can anticipate exclusive merchandise and exciting lottery draws designed to attract a wide range of customers.

Special Guest: Shida Mirai!

The highlight of the event was the presence of Shida Mirai, a beloved actress recognized for her charm and talent. Dressed in a breezy summer dress, she shared her enthusiasm about the collaboration. "I frequently visit Seven-Eleven and love Chiikawa, so seeing these two favorites come together is incredibly thrilling! I can’t wait to visit the store even more!" Her lively spirit contributed to the event's warm atmosphere.

Shida expressed her anticipation for the upcoming film, stating, "I’m really looking forward to it! Ever since the film's announcement, I’ve been eagerly waiting to see what adventures Chiikawa and friends will embark on!" The atmosphere reached a fever pitch when, as part of the event's surprises, the adorable characters Chiikawa, Hachiware, and Usagi joined the celebration. Shida couldn’t contain her excitement, declaring, "How cute! I’m so thrilled to see them up close, I just want to cheer them on!"

In keeping with the adventurous theme of the film, Shida shared personal experiences that made her excited recently. She mentioned purchasing Chiikawa merchandise and the thrill of unboxing random items. "It’s always exciting to see what you’ll get!" she said. Sharing another passion, she elaborated on her love for saunas and her desire to try new green environments for relaxation during the summer.

Quiz Challenge: Previewing Collaboration Menu

The event also featured a fun challenge where Shida participated in a quiz about the collaboration menu, aimed at earning taste-testing opportunities. Demonstrating her confidence, she answered all questions correctly and got to try the "Chiikawa: Island Fruit Parfait" and the "Chiikawa: Pink Passion Pitaya Smoothie".

On tasting the parfait, Shida exclaimed, "It’s delicious! The mango flavor is strong, and the yogurt mousse is refreshing, making it perfect for this season!"

Meanwhile, the smoothie drew another enthusiastic remark: "It’s tasty! Fruity and refreshing, it truly captures the essence of summer! Plus, the packaging is adorable and perfect for a photo op!"

As the event wrapped up, Shida expressed her excitement for the collaboration fair beginning on July 21. "The collaboration with the Chiikawa movie at Seven-Eleven promises a delightful array of visually appealing and delicious products. I hope everyone enjoys them alongside the film!"

This enchanting collaboration is sure to attract fans of both Chiikawa and Seven-Eleven, making it a remarkable summer experience to look forward to.