#Japan #Shibuya #Marugame Seimen #Ebi Katsu #Tomatama

Marugame Seimen Unveils New Ebi Katsu Tomatama Curry Udon

Marugame Seimen, a well-known Sanuki udon specialty store based in Shibuya, Tokyo, has captivated diners since the launch of its "Tomatama Curry Udon" series in 2021, which has now sold over 12 million servings. This year marks the sixth anniversary of the series, and they are once again collaborating with the renowned entertainer Masahiro Matsuoka to introduce a bold new dish—the Ebi Katsu Tomatama Curry Udon

The Latest Addition to the Series

From April 21, 2026, customers can enjoy the Ebi Katsu Tomatama Curry Udon, featuring three deep-fried shrimp stacked high to complement the signature spicy and flavorful curry udon. This enticing dish builds on last year’s favorites, including the original Tomatama Curry Udon and the indulgent Three-Cheese Tomatama Curry Udon, both of which return due to popular demand. The excitement was further heightened with a new TV commercial featuring Masahiro Matsuoka, set to air starting April 19, 2026. This promotional campaign is designed to acknowledge and express gratitude to the loyal fans who have supported the series over the years.

A Fusion of Flavors and Textures

The Ebi Katsu Tomatama Curry Udon is a carefully crafted dish that brings together the spicy depth of the Tomatama curry and the natural umami of fresh shrimp. The shrimp katsu is prepared using fine panko breadcrumbs that enhance the shrimp's flavor while providing a delightful crunch. Every bite of the three shrimp simultaneously bursting in your mouth dovetails perfectly with the rich curry, creating an unforgettable taste experience. Each katsu is made fresh upon ordering, ensuring that diners enjoy the crispy texture and the deep, savory flavor of the shrimp to the fullest.

The Evolution of the Tomatama Series

The Tomatama Curry Udon series has continually evolved since its inception. The original dish debuted in 2021 with a distinct flavor profile that appeals to a wide audience. In subsequent years, it has introduced various iterations including the Cheese Tomatama Curry Udon and the Soy Milk Cold Tomatama Curry Udon. Each new dish has maintained the series' signature balance of rich savory notes and mild acidity, ensuring that the essence of Tomatama remains intact while still offering something new to try.

In 2025, the introduction of the Premium Beef Katsu Tomatama Curry Udon further exemplified the series' commitment to innovation while retaining its popularity among fans who can't get enough of the unique taste. The series has reached a high level of anticipation and support, underlining Marugame Seimen's position as a go-to destination for delicious, hearty udon dishes.

Community Appreciation and Cultural Impact

Marugame Seimen has a strong ethos centered around the freshness and quality of its ingredients. Every bowl of udon represents the dedication of their skilled noodle makers who rigorously adhere to traditional recipes, utilizing high-quality flour sourced from Hokkaido. This commitment not only ensures that diners enjoy fresh, chewy udon but also speaks to their overarching mission of delivering culinary excitement to all customers.

Moreover, the launch of the new dessert underscores their ongoing efforts to adapt and innovate their offerings to meet the evolving tastes of customers while also emphasizing their gratitude for the loyal fan base that has persisted through the years. The Ebi Katsu Tomatama Curry Udon is a testament to the brand's ethos of continuous improvement while providing an unforgettable dining experience that excites the taste buds.

Conclusion

As Marugame Seimen continues to push boundaries with their beloved curry udon series, the Ebi Katsu Tomatama Curry Udon promises to be a highlight in their lineup. The unique blend of flavors and textures is sure to captivate both longtime fans and new customers alike. Be sure to visit a Marugame Seimen location starting April 21 to experience this exciting new dish!

For more details, please visit Marugame Seimen's Special Site.