#United States #Chicago #Shaquille O'Neal #Craveworthy Brands #Big Chicken

Craveworthy Brands Takes the Helm at Big Chicken

In a strategic move confirmed on March 3, 2025, Craveworthy Brands, a leader in the multi-restaurant sector, is stepping into a critical role as a managing partner and investor for Big Chicken, the dynamic fast-casual brand founded by basketball icon Shaquille O'Neal. This partnership aims to not only bolster Big Chicken's strong presence in the market but also to innovate within its operational framework, aligning with growing consumer preferences for bold flavors and unique dining experiences.

Strengthening Operations and Experiences

Craveworthy Brands, renowned for its diverse portfolio including popular names such as Wing It On! and Genghis Grill, will collaborate closely with existing Big Chicken leadership, continuing to leverage the expertise of current CEO Josh Halpern. Halpern will maintain oversight of Big Chicken as it embarks on its next chapter of growth in both domestic and international markets.

The partnership promises to reinforce Big Chicken's reputation for delivering spirited experiences symbolized by its tagline: "Big Flavor. Big Food. Big Fun." As a managing partner, Craveworthy brings a wealth of industry experience to strengthen operations, enhance culinary development, optimize supply chain processes, and refine customer service.

A Menu that Tells a Story

Big Chicken stands out in the ever-competitive fast-casual dining scene with a menu that blends O'Neal's beloved childhood recipes with modern culinary trends. Guests can indulge in dishes like the crispy chicken sandwiches, tantalizing tenders, and unique offerings such as Lucille's Mac N' Cheese, paying tribute to O'Neal's roots.

With over 40 locations already operating and an ambitious target of more than 350 new restaurants in development, the brand is poised for significant franchise expansion. This scaling is not just about opening more locations; it aims to create an iconic chicken dining experience that reflects the vibrant personality of its founder.

Commitment to Innovation and Growth

This partnership aligns with the overarching mission of Craveworthy Brands to support influential and legacy restaurant brands while simultaneously nurturing innovative newcomers. CEO Gregg Majewski expressed excitement about leveraging the operational expertise at Craveworthy to propel Big Chicken to unprecedented heights, citing the shared vision that exists between the two organizations.

Halpern also shared his enthusiasm, stating that this collaboration represents a melding of two talented entities, promising a collaborative environment that nurtures both creativity and growth.

As the restaurant landscape evolves, Craveworthy is well-positioned to guide Big Chicken with its proven systems and support. According to Lee Larson, CEO and Founder of Everstar Asset Management, “The combination of a great brand and a great operator presents a unique opportunity for us as investors. Shaquille O'Neal is an iconic figure, and Big Chicken will certainly take its place as an iconic part of the dining landscape.”

Looking Ahead

With a commitment to innovation, robust scaling strategies, and a passion for delivering exceptional dining experiences, Craveworthy and Big Chicken are prepared to make significant strides forward in the competitive landscape of fast-casual dining. Their partnership signals a bright future, one where guests can look forward to evolving flavors, dynamic dining experiences, and a brand that resonates with the joyful spirit of its founder.

For further information, visit Craveworthy Brands and Big Chicken to explore their exciting offerings and news.