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WSS Honors Community with 'We Know What It Takes'

WSS, a prominent retailer deeply rooted in sneaker culture and community values, has rolled out its heartfelt campaign, We Know What It Takes. This initiative is not just a marketing effort; it's a genuine tribute to the unsung heroes of our communities—individuals whose tireless efforts uplift those around them and drive progress.

The campaign aims to shine a spotlight on the everyday courage, determination, and sacrifices made by parents, workers, and entrepreneurs. Amidst the daily challenges, these heroes contribute significantly to their families and neighborhoods.

Blanca Gonzalez, Senior Vice President and General Manager at WSS, expressed, "Our communities thrive because of the people who find a way to keep moving forward for their families and everyone around them. Over the years, we have witnessed the silent hard work underpinning families and entire communities, from those early morning commutes to long hours on the job filled with love and commitment. We Know What It Takes is our way of acknowledging your efforts and assuring you that we stand with you."

Campaign Elements

1. Real Stories:
A special series on social media and digital platforms will share the stories of everyday heroes whose resilience fortifies communities. Featured individuals include a lawyer turned boxing coach advocating both in and out of the ring, a single mother and hair stylist pursuing her passion for fashion, a metro worker who mentors youth while keeping the city moving, a bilingual nurse dedicated to caring for her patients, and a warehouse employee whose daily dedication supports the community. To explore their inspiring journeys, visit WSS Stories.

2. Community Events:
The heart of this campaign will come alive during community events hosted at WSS stores and local festivals. Expect lively celebrations filled with music, sports, and cultural encounters in cities like Los Angeles, Miami, and Houston. For event details, check WSS Events.

3. Day of the Dead Capsule Collections:
A special selection from brands like adidas, Jordan, Crocs, Timberland, Vans, Puma, and Skechers has been created to celebrate the Day of the Dead. This exclusive range includes culturally inspired apparel and footwear, from cozy fleece pieces to unique designs for kids and adults. Discover the collection here.

The We Know What It Takes campaign goes beyond traditional outreach; it's WSS's everyday commitment to its communities. With the WSS Cares! program, the company invests in initiatives that reflect the values celebrated in these stories—strength, access, and opportunity. Collaborations with Metro, Students Run LA, and the YMCA ensure that students, families, and youth receive the support they need to keep progressing.

About WSS

Headquartered in Gardena, California, WSS is a footwear and apparel store focused on community and delivering the best value. With over 150 locations nationwide, WSS offers a diverse lineup of sneakers from renowned brands including adidas, Nike, Jordan, New Balance, and Puma, along with casual and work styles from Wolverine and Timberland. For more information on WSS and its offerings, visit shopwss.com.