#USA #New York #Donna Karan #Cashmere Mist #Imaan Hammam

A New Era for Cashmere Mist

Donna Karan New York is set to reintroduce its classic Cashmere Mist Eau de Parfum with an exciting campaign that debuts in February 2025. This bold launch features Imaan Hammam, a globally recognized supermodel, who brings a contemporary twist to the fragrance that has captivated audiences since its first release in 1994.

The Essence of Cashmere Mist

Originally designed to embody the luxurious caress of cashmere against bare skin, Cashmere Mist has established itself as a timeless symbol of luxury and sophistication. As it enters a new chapter, it continues to allure with its unique blend of fragrance notes that resonate with women today.

“Imaan perfectly captures the timeless spirit of Donna Karan, making her the ideal choice for this campaign,” says Jeff Goldfarb, Executive Vice President of G-III Apparel Group. Her previous standout performances in Spring and Fall collections of 2024 made it a natural decision to feature her in this iconic role.

Evocative Campaign Imagery

In a nostalgic nod to the past, the new campaign harkens back to the original tagline of Cashmere Mist: "A fragrance to seduce the senses." Shot by the renowned Mikael Jansson, the campaign showcases Hammam amidst the breathtaking backdrop of the Stockholm Archipelago—the same serene location used in the original promotional shoot 30 years ago. Enveloped in cashmere and mist, Hammam embodies an ethereal elegance, capturing the timeless essence of the fragrance.

The imagery presented is strikingly minimalist, utilizing black-and-white photography, which allows both the beauty of the model and the sophisticated nature of the fragrance to shine. The powerful yet simple visuals bring forward the raw seduction that has defined Cashmere Mist across generations.

A Fragrance Worth Remembering

The aromatic composition of Cashmere Mist is celebrated for its fresh and soothing properties. The top notes include Italian Bergamot, Lily of the Valley, and Orchid Flowers, creating an initial clean and airy sensation. Following this, the heart of the fragrance reveals soothing notes of Moroccan Jasmine and Heliotrope, complemented by the delicate warmth of Ylang Ylang.

As the scent evolves, the base notes unfold with the comforting embrace of Sandalwood, Amber, Vanilla, Cedarwood, Patchouli, and a velvety Suede Accord. This balanced mix results in a perfume that is not only luxurious but also deeply resonant, appealing to both new audiences and long-time fans of the brand.

Honoring Legacy While Embracing the Future

“Cashmere Mist has received its place in the Fragrance Foundation Hall of Fame and is revered for its enduring appeal,” states Jean Madar, CEO of Inter Parfums, Inc. The new campaign is designed to celebrate its rich history while inviting a new generation to experience its unmatched sophistication and sensuality.

The Iconic Bottle

Designed by the late sculptor Stephen Weiss, the bottle for Cashmere Mist is as elegant as its contents. Its curves elegantly reflect the contours of the female form, adorned with luxurious packaging that resonates a sensuous gold hue. This attention to design parallels the quality of the fragrance within, embodying the luxury Donna Karan stands for.

Availability

Starting February 2025, the Cashmere Mist Eau de Parfum will be available on various platforms including DonnaKaran.com, Macy's, Sephora, Ulta, and Amazon. The pricing for the fragrance is as follows:

• - 3.4 oz / 100 ml - $130
• - 1.7 oz / 50 ml - $107
• - 1.0 oz / 30 ml - $78

With its captivating new campaign featuring Imaan Hammam, Cashmere Mist is poised to redefine luxury for a new generation while retaining the elegance that has made it a staple in fragrance history.