Mission Craft Cocktails' Commitment to Food Insecurity
As summer begins, food insecurity is at the forefront of national concerns, now more than ever. In response,
Mission Craft Cocktails, a notable maker of bar-strength, ready-to-drink beverages, has declared a significant partnership with
Feeding America, a leading nonprofit dedicated to fighting hunger across the United States. This initiative marks an expansion of
Mission Craft Cocktails' existing philanthropic efforts and is set to have a profound impact on families struggling with food insecurity.
Partnership Overview
On June 24, 2025,
Mission Craft Cocktails announced that they would contribute an impressive
$150,000 towards feeding America’s hungry, with this donation projected to provide
1.5 million meals across the country. This ambitious plan comes at a critical time when many food banks are reporting an increase in demand as more Americans face food shortages. The donation will support a network of over
200 food banks and 60,000 meal programs that
Feeding America has established, reaching communities in dire need of assistance.
History of Food Philanthropy
Founded by Amit Singh and Marcin Malyszko,
Mission Craft Cocktails has always maintained a purpose-driven ethos. Prior to this partnership, the brand had already helped fund over
600,000 meals through their local initiative in Southern California, pledging
5% of their sales to organizations dedicated to combating food insecurity. Their upcoming nationwide expansion reflects a commitment to help families everywhere, ensuring access to nutritious food for those in need.
Amit Singh stated,
“From the very beginning of our journey, our mission has been clear: to create a premium brand that also serves a greater purpose. Today, as we partner with Feeding America, we look to increase our impact significantly.” This sense of responsibility towards the community has been a driving force for them, pushing towards a goal where no one has to worry about where their next meal will come from.
Awards and Recognition
Mission Craft Cocktails's dedication to quality has not gone unnoticed either. Their selection of cocktails, crafted from locally-sourced ingredients in Southern California, has earned multiple accolades, including Platinum and Consumers' Choice awards at the SIP Awards and various honors at the San Francisco World Wine and Spirits Competition. The brand’s commitment to social responsibility has also brought them into the spotlight as finalists for the
Entrepreneur Of The Year 2025 in the Pacific Southwest Region, showcasing their entrepreneurial spirit alongside their charitable endeavors.
Feeding America's Mission
Feeding America works diligently to combat hunger by not just providing immediate relief but also advocating against food insecurity's systemic causes. By collaborating with organizations like
Mission Craft Cocktails, they aim to distribute nutritious food to those in need while promoting long-standing solutions that target poverty and economic hardship.
Lauren Biedron, Senior Vice President of Corporate Partnerships at
Feeding America, expressed gratitude towards
Mission Craft Cocktails, noting the impact their contribution will have on communities struggling with hunger.
“With the heightened demand for food assistance, we are appreciative of brands like Mission Craft Cocktails that step up during these critical times.”
Looking Ahead
As
Mission Craft Cocktails continues to roll out their products in
Total Wine & More stores nationwide, their collaboration with
Feeding America reflects a growing trend among businesses prioritizing corporate social responsibility. Their promise to
“pour it forward” encapsulates not just their marketing strategy, but a genuine effort to create lasting positive change in the communities they serve.
For more information about
Mission Craft Cocktails, including their product offerings, please visit their official website at
missioncocktails.com.
Together,
Mission Craft Cocktails and
Feeding America are stepping beyond the bar, striving to uplift those affected by food scarcity and make a meaningful difference in society.