#Japan #Hair Color #TOIROCTION #AC+ #Fukui

A Breakthrough in Hair Care: The Launch of AC+

In a remarkable development for the salon industry, Demi Cosmetics, a comprehensive beauty product manufacturer under Nicca Chemical Co., has announced the release of its new high-performance product, AC+, on April 14, 2025. This innovative bleach agent is a part of the TOIROCTION hair color line, promising to elevate bleach work while ensuring the health of the hair it processes.

The Increasing Demand for Bleach Work

Recent statistics indicate a shift in consumer preferences, with 64% of surveyed stylists reporting a surge in clients requesting hair color treatments that involve bleach. This has made bleach-integrated hairstyles a staple. However, the technique of bleaching requires precision and care due to the strong chemical agents involved, making it essential for hairstylists to avoid damage and uneven color distribution. The need for adept techniques is particularly important for retouching the roots due to the discrepancies in brightness that can occur during this process. Interestingly, it's not just the younger demographic seeking these treatments; adult women, who may have more fragile hair, are increasingly opting for bleaching services, which further underscores the significance of careful product selection.

The Functionality of the New AC+ Series

AC+ is designed to provide superior alkaline cancellation (AC) effects, which help minimize hair damage. Enhanced with amino-ceramide ingredients, it protects the hair’s internal structure, while dual-fit components shield the cuticle, maintaining the hair's strength. Furthermore, it is also believed to improve the retention of color in the hair, making it an essential tool in the modern salon.

The product line consists of two items tailored for specific applications:
1. OX-6.0AC+: This formulation is designed to stabilize bleaching power without compromising on lift, allowing for safe application even on aging hair that is prone to damage. It offers about a 16% reduction in damage compared to its predecessor, OX-6.0, along with strong lift capabilities and a viscosity that makes it easy to apply on retouch areas without dripping over time.
2. OX-1.5AC+: This product is optimal for use as a toner and is characterized by its soft viscosity, enhancing application speed while maintaining effective damage control. It demonstrates rapid color development and is perfect even for more vulnerable hair types.

Convenience without Compromise

As the salon environment continues to evolve, concerns about the efficiency of color treatments remain prevalent among professionals. There are prevalent fears that toners may monopolize the shampoo area, or that color longevity may be compromised. However, AC+ stands out for its rapid application and lasting results, providing both the salon and its clients with significant benefits. The versatility of AC+ allows for swift color application without extensive time investments, making it a game-changer for busy stylists.

Voices from the Field

Early user feedback from salons trialing the AC+ products has been overwhelmingly positive. Daisuke Nakamura from stair:case commented, “The OX-6.0AC+ allows for stable lifting without sacrificing bleaching power. It’s great for aging hair, minimally affecting damage while providing effective dye removal.” Similarly, Go Saito from punel / SOL noted the easy application of OX-1.5AC+, emphasizing its low damage potential while allowing for beautiful, vibrant results.

TOIROCTION: A Legacy of Quality

TOIROCTION stands as a testament to vibrant color pairing and protective ingredients like hydrolyzed keratin, offering a visual feast of nuance from the hair roots to the tips. With a total of 119 shades, TOIROCTION caters to a diverse range of clientele, providing tailor-made solutions that respect each individual’s hair health and aesthetic desires. Following the philosophy of “individual colors for individual people,” TOIROCTION remains committed to delivering hair color solutions that accommodate every age group, ensuring lasting enjoyment from hair coloring.

For more on TOIROCTION and its offerings, please refer to our official site.

Contact for inquiries: Demi Cosmetics Inquiry

Demi Cosmetics Customer Service: 0120-68-7968 (Weekdays 9:00-17:00)