#Japan #Tokyo #Fieldcaster #CM Making #PR Companies

Fieldcaster Launches CM Making Service to Transform PR Strategies

In a groundbreaking move, Fieldcaster, a Tokyo-based video production company, announces the launch of its CM Making Production Service for PR agencies and advertising firms, scheduled to start on July 16, 2026. This innovative service promises to deliver ready-to-use media materials for television, web news, and social media platforms right by the time of the CM unveiling.

What Sets This Service Apart?

Fieldcaster, led by CEO Masakazu Tanaka, has tailored this service to meet the evolving demands of the advertising landscape. As advertising transitions heavily toward digital formats, including a mix of traditional and new media channels, agencies need versatile content ready across different formats and platforms. Fieldcaster offers a white-label collaboration system, allowing materials to be provided under the agency's name, with a commitment to confidentiality via Non-Disclosure Agreements (NDAs).

Over the years, Fieldcaster has established a strong portfolio by producing over 100 CM-making clips centered around talent engagements. Their experience spans both sides of the media spectrum—creating content and reporting it, ensuring a comprehensive understanding of what materials are needed for publication.

“This service has been developed to make it easier for PR companies to obtain quality content quickly and efficiently,” explains Tanaka. “From commentaries and behind-the-scenes footage to various formats suitable for digital platforms, we cover all bases.”

The Rising Importance of Multi-Platform Content

According to Dentsu’s report from March 2026, Japan’s total advertising expenditure exceeded 8 trillion yen, with internet advertising comprising over 50% of that sum for the first time ever. This shift necessitates agencies to prepare various formats for release materials, including social media-friendly snippets, aiming for quick turnarounds for campaigns.

At the heart of this service offering are the multiple pricing models to cater to different needs:

• - Light Plan, starting at 300,000 yen for a half-day shoot covering one complete footage.
• - Standard Plan, beginning at 400,000 yen, which may include both on-site shooting and interviews with additional design proposals.
• - Premium Plan, priced from 800,000 yen, includes extensive coverage with close talent interaction.

This novel approach alleviates the common challenges PR agencies face, such as difficulties in synchronizing timelines between production and release. It allows for early capturing of unique moments that can't be reenacted post-shooting; unique angles which can greatly enhance media visibility.

The Process Explained

Fieldcaster's team understands both the television and web landscape, meaning they are acutely aware of what editors and producers need. Commentaries tailored for various outlets can be recorded on-site to ensure the highest quality of spontaneity and relevance. Following the filming, the material can be customized into different versions suitable for selected outlets.

Furthermore, they ensure compliance with PR companies’ exposure strategies, assuring exclusive client care without any unauthorized disclosures. This allows agencies to present content confidently without worrying about the behind-the-scenes processes.

Experience and Proven Results

Fieldcaster boasts a successful track record of partnering with various PR agencies, producing noteworthy CM footage and creating compelling narratives for a variety of sectors including telecom, food, and sports. Clients will have access to their impressive portfolio and can request confidentiality agreements to protect sensitive project details.

Get Involved

Fieldcaster is eager to discuss opportunities with PR firms and advertising companies. Detailed information about rates, delivery formats, and the production process is available on their service website. The agency welcomes inquiries about estimates with the flexibility of adjusting project details as needed.

For those keen to see their previous works and understand how they can elevate your upcoming campaigns, check out the service site at Fieldcaster's Service Website.

With the new CM Making Production Service, Fieldcaster positions itself as a key partner in navigating the complexities of modern advertising, allowing agencies to focus on strategic outreach while they handle the creative production seamlessly.