#Japan #Tokyo #DISM #DISMLABO #Angfa

DISM's Premiere Pop-Up Event: Experience Men's Skincare like Never Before

Men's skincare brand DISM is set to make waves in the beauty industry with its inaugural pop-up event, DISMLABO, which will take place from December 12 to 14 at ZeroBase Omotesando. This engaging venue is inspired by laboratory aesthetics, offering attendees a unique and informative experience focusing on men's skincare.

What to Expect at DISMLABO

At DISMLABO, visitors will find an immersive environment that fits the theme of a skincare research lab. The venue's first floor features striking metallic walls, evoking a futuristic ambiance, perfect for those looking to explore and enjoy skincare.

One of the highlights includes the DISM Skincare Roulette, where everyone has a chance to win an array of skin-care items, including award-winning beauty devices. This entertaining roulette ensures no one walks away empty-handed!

On the second floor, the venue takes on a more refined look with white-tiled designs, creating an upscale research lab atmosphere. Here, attendees can explore new product releases through a touch-and-try experience while enjoying various interactive elements.

In-Depth Skincare Diagnostics and Fun Activities

At the Skincare Diagnosis Booth, visitors can assess their skin condition, checking for age markers, wrinkles, and blemishes. Following the evaluation, professional staff will provide tailored skincare advice and recommend suitable products.

Additionally, there's a designated photo spot where participants can dress in lab coats and have their pictures taken in front of life-sized cardboard cutouts of DISM's brand ambassador, Gōta Iwata, complete with his autograph.

Offers and Exclusives

A great incentive for attendees is that those purchasing specific products during the event will receive special bonuses. Some highlights include:

• - With the purchase of a beauty device, customers will receive a gel and face mask worth approximately 4,400 yen along with a branded pouch.
• - Buying a face cleansing brush comes with a complimentary GG cleansing foam worth around 4,730 yen.
• - All skincare items will be available at 10% off, exclusive to the pop-up event!

Product Highlights: Featuring Innovation in Skincare

Among the featured products is the DISM EMS EER Mediskincare Device. It leverages a doctor-approved penetration technology to enhance skincare routines effectively. This device, priced at 32,000 yen (excluding tax), has gained significant popularity, with multiple award recognitions since its release in October 2024.

Another standout is the DISM Creamy Foam Wash, a cleansing product formulated with dense carbonic acid bubbles to remove impurities while ensuring hydration. This innovative product retails for 1,800 yen (excluding tax) and promotes a softer, more radiant complexion.

About DISM

Born from years of research in dermatological science, DISM is solely focused on men's skincare. The brand's philosophy revolves around utilizing advanced skincare technologies to foster a healthy relationship with one’s skin. Since its relaunch in September 2024, DISM aims to cater to men’s aesthetic needs, empowering them to confidently embrace their skincare journeys. In November 2025, DISM introduced Gōta Iwata as its brand ambassador, enhancing its market presence.

To learn more about DISM, visit their official website.

Event Details

• - Date and Time: December 12 (5 PM - 7 PM), December 13 & 14 (11 AM - 7 PM)
• - Location: ZeroBase Omotesando, 3-5-22 Kita Aoyama, Minato, Tokyo, Japan

This pop-up event promises to be an exciting initiative for both skincare enthusiasts and those new to men's skincare. Don't miss this chance to engage with pioneering products and innovative solutions at DISMLABO!