#Japan #Tokyo #Eucerin #Bakuchiol

Eucerin Unveils New Premium Anti-Aging Skincare Series

On November 29, 2025, Nivea Kao Corporation, led by President Masaya Iwasaki, will launch the new premium anti-aging skincare series from its well-established dermatological brand, Eucerin. Eucerin, a pioneer in skincare based on over a century of dermatological research, proudly serves customers in more than 80 countries around the globe.

This new series, named HARI FILLER, features a total of four products developed specifically for the Japanese market, with the Bakuchiol EX serum, Bakuchirize Serum, being a standout item. Bakuchiol, known for its remarkable anti-aging benefits, has been incorporated into this serum at a remarkable purity level of 99%, alongside glycerin for hydration. The series aims to effectively address aging concerns that typically arise as one enters their 30s, including loss of elasticity and visible wrinkles.

The Driving Force Behind This Launch

The introduction of the HARI FILLER series is rooted in Eucerin's commitment to addressing the skincare challenges faced by individuals worldwide. Conducting extensive research on skin issues, particularly among women aged 15 to 79 in Japan, Eucerin discovered that concerns like dryness, rough skin, and visible signs of aging become more prevalent with age. Notably, issues related to skin elasticity are increasingly reported by individuals in their 30s, according to a survey conducted by Kao in December 2024.

To effectively tackle these age-related skin issues, the HARI FILLER series has been developed with a special focus on what the brand terms “depth of firmness”, indicating a comprehensive approach that goes beyond the skin's surface to consider deeper layers. Essential ingredients, including the innovative Bakuchiol EX, are designed to penetrate and nourish the skin, effectively boosting hydration and elasticity.

Highlights of the HARI FILLER Series

The HARI FILLER series focuses on the depth of firmness, a concept that involves the understanding that effective skincare must consider deeper skin layers. The research and development behind this series have pinpointed necessary ingredients that promote skin elasticity and hydration, ensuring that moisture is efficiently distributed to the skin's depths. This results in a plump and luminous complexion, providing customers with a satisfying skincare experience.

Each product's formulation is carefully crafted to maximize the efficacy of active ingredients, enabling optimal absorption. The series combines advanced technologies, such as nano-emulsification of the Bakuchiol EX and microgel technology, to enhance skin penetration further. Ingredients including coenzyme Q10, sodium 3-hydroxybutyrate, creatine, and various plant extracts work harmoniously to promote healthier skin.

How to Use the HARI FILLER Series

To achieve the best results, users should follow recommended usage instructions included with each product, ensuring that they can harness the full benefits of the unique formulations.

About Eucerin

Eucerin has a rich heritage as a pioneering skincare brand with over 100 years of dermatological research. Originating from Germany, Eucerin continues to develop products that respond to the diverse skincare needs of people across more than 80 countries. With a brand purpose focused on the “life-changing power of dermatological skincare,” Eucerin is dedicated to addressing skin concerns, including dryness and aging, through innovative formulations and thorough research.

Launch Details and Availability

The highly anticipated HARI FILLER series will debut on November 29, 2025, available at various outlets including @cosme SHOPPING, @cosme TOKYO, @cosme OSAKA, and @cosme NAGOYA, as well as select @cosme STORE locations.

Connect with Eucerin

For more information about the Eucerin brand, visit the official website at Eucerin Japan or follow the brand on Instagram at Eucerin Instagram.

For customer inquiries, contact Kao Corporation at 0120-256-272.