Ess-a-Bagel Launches Bagel Ambassador Sandwich Honoring Sam Silverman

A Delicious Tribute: The Bagel Ambassador Sandwich

Ess-a-Bagel, a long-standing institution in New York's culinary scene, has unveiled the Bagel Ambassador Sandwich in celebration of renowned bagel promoter Sam Silverman. This innovative sandwich combines classic New York flavors with a Middle Eastern flair, blending local favorites into a delightful new experience.

Unveiling on August 15, 2025, just ahead of BagelFest, this limited-edition offering has quickly become a hot topic among food lovers. The sandwich features a scrumptious medley of falafel, za’atar cream cheese, fresh tomatoes, cucumber, cabbage, and a zesty drizzle of hot sauce, all nestled in a warm sesame bagel. This creation promises a crunchy, creamy, and spicy experience that captures the essence of culinary creativity.

Beverly Wilpon, co-owner of Ess-a-Bagel, expressed her excitement about the collaboration, stating, "We've done some fun sandwiches in the past, but this one is extra special. Sam has been such a positive force in the bagel world, lifting up new voices and celebrating tradition." She considers it a proud moment for both the shop and Silverman to come together in this endeavor.

Sam Silverman, widely recognized as the “Bagel Ambassador,” has turned his childhood love for bagels into a thriving career. The founder of BagelUp, Silverman offers hands-on bagel baking classes, tasting experiences, and orchestrates the annual New York BagelFest, uniting bagel enthusiasts and bakers from across the globe. He credits Ess-a-Bagel as the catalyst for his bagel passion, stating, "To have a sandwich on their menu is absolutely surreal. I never could have imagined this honor when my bagel journey began."

Reflecting on the inspiration behind this exciting sandwich, Silverman shares, “Behind bagels, falafel is my second favorite food. I’ve never seen anyone else do falafel on a bagel before, and frankly, it’s delicious.” His vision of merging two iconic foods has led to the creation of a sandwich that resonates with flavors and memories.

Ess-a-Bagel marks nearly 50 years of excellence in bagel making, having recently received the Lifetime Achievement Award at the 2024 New York BagelFest. With the introduction of the Bagel Ambassador Sandwich, the brand remains committed to innovation deeply rooted in tradition. This collaboration not only honors Silverman but also continues Ess-a-Bagel’s legacy of delightful bagel experiences.

The Bagel Ambassador Sandwich will be available at Ess-a-Bagel’s locations on 1st Avenue, 32nd Street, and 51st Street from August 15 to September 15. Depending on its popularity, extensions may be on the horizon.

About Ess-a-Bagel

Founded in 1976 by Florence and Aaron Wenzelberg, Ess-a-Bagel is well known for its oversized bagels, extravagant sandwiches, and a diverse menu featuring cream cheeses, fresh salads, and smoked fish. Because of its unwavering commitment to quality bagels and customer satisfaction, it has become a staple for both locals and visitors in New York. The shop also offers nationwide shipping through Goldbelly.

About Sam Silverman

Sam Silverman, New York's esteemed Bagel Ambassador, is dedicated to enhancing bagel culture. Through BagelUp, he provides immersive experiences and events, notably the annual New York BagelFest, drawing thousands each year. His contributions to the bagel community were recognized in 2023 when he was listed as one of Brooklyn Magazine's "50 Most Fascinating People."

In conclusion, the Bagel Ambassador Sandwich not only represents a harmonious blend of cultural flavors but also symbolizes a beautiful partnership in celebrating one of NYC’s beloved comfort foods.