Crowne Plaza by IHG Pioneers the Future of Blended Travel for Modern Professionals

Crowne Plaza by IHG Pioneers the Future of Blended Travel



In a world where work and leisure are becoming increasingly intertwined, Crowne Plaza by IHG emerges as a leader, guiding travelers through the complexities of this new era. A recent study from Crowne Plaza, titled "Leading the Charge in Blended Travel," highlights a significant transformation in the mindset of travelers. As the return to office arrangements are embraced more broadly, 66% of respondents from the U.S. and U.K. are now combining work trips with personal enjoyment, a notable increase from 53% in 2022.

According to Ginger Taggart, Vice President of Brand Management at IHG Hotels & Resorts, "Flexibility in where and when people work is now an expectation for today's professionals." Recognizing this shift, Crowne Plaza has invested years into tracking the evolution of work-leisure integration, moving beyond mere trends to reshape the future of travel itself. The brand is reimagining its hotel designs to incorporate more collaborative and inspiring environments tailored to the needs of hybrid travelers.

Trends Driving Blended Travel


The white paper reveals four key trends in blended travel:

1. Improvement and Growth: Travelers increasingly view their journeys as opportunities for personal and professional development. Instead of merely seeking rest, they use travel as a platform for creativity and self-exploration. The study indicates that 40% of the respondents are motivated to combine business with leisure travel to explore new destinations.

2. Mind-Body Equity: The modern traveler places great importance on wellness, with 35% stating that blended travel merits healthier routines and stress reduction. In response, Crowne Plaza offers daily rituals such as energizing smoothies and guided runs to enhance guests' physical and mental well-being during their stay.

3. The New Personal Travel Economy: Value maximization is paramount, with 70% of travelers indicating that affordable options compel them to pursue blended travel experiences. Programs such as IHG One Rewards enhance the value proposition by allowing guests to earn and redeem points for exclusive experiences.

4. Intentional Togetherness: With increased connectivity online, many travelers seek to bond with loved ones and colleagues during work-related trips. Crowne Plaza addresses this through its Meetings & Events Concierge program, curating personalized experiences that foster meaningful relationships in local settings.

A Global Refresh for Modern Needs


Since launching the first business-class hotel in 1983, Crowne Plaza has continuously evolved to address travelers' changing preferences. Currently, 70% of Crowne Plaza properties in the Americas are either new or have undergone renovations, while more than 60% across Europe, the Middle East, Asia, and Africa will be revamped by 2026. This global refresh demonstrates Crowne Plaza's commitment to meeting the dynamic needs of today’s travelers and solidifying its leadership in the blended travel market, which is expected to grow from $315 billion in 2022 to over $731 billion by 2032.

In summary, Crowne Plaza is positioning itself at the forefront of blended travel, enhancing the experience of hybrid travelers through innovative hotel designs and curated programs. With over 400 properties spanning 67 countries and a growth plan that includes an additional 140 properties, Crowne Plaza continues to embody the essence of modern travel, catering to both business and leisure needs under one roof. For more information and bookings, visit their website.

Topics Travel)

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