#Japan #Shibuya #KOBUSHI MARKETING #Social CRM #Yusuke Inoue

Transforming Lost Customers into Assets

In the rapidly evolving landscape of sales, especially in the wake of the COVID-19 pandemic, the shift from immediate decision-making to relationship-building has been notable. Companies are now focusing on long-term customer relationships rather than immediate sales outcomes. This shift is particularly evident with the rise of Social Customer Relationship Management (CRM). On September 8, 2025, KOBUSHI MARKETING will host an online seminar led by Yusuke Inoue, the representative of the company, to explore effective strategies for leveraging Social CRM.

The Shift to Social CRM

The seminar titled "Transforming Lost Customers into Assets: Practical Strategies for Social CRM" will address how businesses can convert lost customers into valuable resources. Gone are the days when sales relied solely on hunting for new leads. Instead, today's most successful businesses nurture their contacts through continual engagement on platforms like Facebook. During this seminar, Inoue will unveil his insights on how to utilize direct messages and networking events to rebuild relationships with customers who have previously disengaged.

Key Features of the Webinar

Date and Time: September 8, 2025, from 17:30 to 18:00 JST
Participation Fee: Free
Format: Online
Target Audience: Marketing personnel, aspiring marketers, engineers, business leaders, entrepreneurs, those interested in new business initiatives, and job-seekers.

What You Will Learn

Inoue will discuss the "six-step trust-building process" that guides professionals from exchanging business cards to creating meaningful connections through direct messages. He will detail how to provide engaging content that allows businesses to develop customers from mere contacts into loyal fans. The efficacy of retaining existing customers over the challenges of acquiring new ones is clear, especially in light of increasingly competitive markets. The focus of this seminar will be on using Social Media as a tool for enhancing relationships, positioning attendees perfectly for the upcoming autumn sales season.

Why You Should Attend

This webinar is an excellent opportunity for anyone involved in sales and marketing to revamp their strategies ahead of the busy autumn sales period. As businesses around the world embrace the Social CRM model, understanding and implementing these strategies is critical for anyone looking to thrive in a post-pandemic market landscape. The time to adapt is now, and this seminar provides the insights necessary to do so.

About Yusuke Inoue

Yusuke Inoue, born in Okayama Prefecture, founded a music label and artist management company during his time at Chiba University, achieving significant financial success. He later earned his MBA at Aoyama Gakuin University and turned to digital marketing consultancy. Inoue’s innovative mindset led him to establish KOBUSHI MARKETING and create KOBUSHI BEER, a craft beer brand that connects communities through marketing initiatives.

About KOBUSHI MARKETING

KOBUSHI MARKETING is well-known for their unique craft beer, KOBUSHI BEER, and their extensive network of over 4,000 marketers and entrepreneurs in Shibuya. Annually, they organize over 200 business networking events and support around 70 growing venture firms through their "Community Sponsor" sales assistance program.

For more information and to register for the seminar, please visit: Peatix Event Page.

Join us on September 8 to learn how to turn your lost customers into valuable assets and refine your Social CRM strategies in preparation for the autumn sales season!