Exploring the Craft and Trends of Handmade Pair Rings at Debut icci Daikanyama

In May 2025, Debut icci Daikanyama, a boutique specializing in handmade pair rings in Shibuya, Tokyo, conducted an expansive customer survey to gather insights into the preferences and behaviors of their clientele. The analysis provides a fascinating glimpse into the world of pair rings, revealing a significant trend towards a personal touch in this age-old tradition.

Customer Demographics

According to the survey data, a majority of customers visiting the store are in their twenties. Here’s a breakdown of age demographics:

- 20 years and under: 7%
- Ages 21-25: 39%
- Ages 26-30: 35%
- Ages 31-35: 14%
- Ages 36-40: 3%
- Ages 41 and above: 2%

The data indicates that the age group between 21 to 30 years constitutes a substantial 74% of the clientele. This peak coincides with significant life events such as anniversaries and engagements, where couples look to commemorate their relationship uniquely. Additionally, there is a noteworthy increase in customers over 30, highlighting a shift where the desire to create personalized memories transcends age.

Customer Locations

The survey also revealed insights into where most customers reside:

- Greater Tokyo Area: 44%
- 23 Special Wards of Tokyo: 38%
- Outside Greater Tokyo: 10%
- Outside 23 Wards: 8%

The data indicates that a considerable portion of customers reside in the Kanto region, particularly in the 23 wards of Tokyo. This suggests that accessibility, combined with the allure of a distinctive experience in Daikanyama, attracts a diverse clientele, including those traveling from outside metropolitan areas in pursuit of special moments.

Top Gemstone Preferences

When it comes to gemstone selection, preferences revealed intriguing insights about consumer interests:

- Diamond: 42%
- Ice Blue Diamond: 26%
- Emerald: 13%
- Aquamarine: 12%
- Moonstone: 7%

Diamonds continue to dominate as the gemstone of choice, favored by 42% of customers. This classic option resonates for its timeless beauty and significance in relationship milestones. The 26% who opted for ice blue diamonds indicate a desire for uniqueness while still adhering to tradition. Additionally, a growing number of customers are turning to colored gemstones such as emeralds and aquamarines, revealing a trend toward personal expression in pair ring selections.

Popular Ring Widths

Another fascinating aspect of the survey was the preference regarding ring widths:

- 2mm: 27%
- 3mm: 46%
- 4mm: 19%
- 5mm: 5%
- 6mm: 1%
- 7mm and above: 2%

The most preferred width was 3mm, selected by 46% of customers, who appreciated the balance it provides between delicate and bold styles. Meanwhile, the nuanced preferences for widths such as 2mm and 4mm showcase how individuals are mindful of aesthetics, cultivating a diverse market in handmade jewelry.

Survey Overview

The survey, conducted from May 1 to May 31, 2025, targeted customers who commissioned pair rings—a total of 192 respondents. The data collected through this self-conducted questionnaire by icci sheds light on the unique scintillations of contemporary consumer behavior in jewelry.

For the full report on this survey, or to explore the unique offerings at Debut icci Daikanyama, visit icci’s official website or their Instagram. This exploration of pair rings emphasizes not just the importance of craftsmanship but resonates deeply with the personal stories and emotional significance they carry for couples today.

Company Overview

Founded in November 2020, icci seeks to redefine the personalized jewelry experience. Located at 12-3 Daikanyama, the shop masters the art of crafting meaningful pieces while providing a memorable shopping experience. For queries or reservations, connect with them through this link.