Nutella® and Hallmark Team Up for Family Recipe Contest This Holiday Season

Nutella® and Hallmark's Festive Recipe Search



As the holiday season approaches, it’s time for families across the nation to dust off their baking pans and prepare for some festive fun. This year, Nutella® is excited to collaborate with Hallmark in a heartwarming initiative that encourages families to share their cherished baking traditions. The campaign invites home bakers to participate in a nationwide search for America’s most beloved family recipes featuring Nutella®, promising an opportunity unlike any other.

A Journey Through Family Traditions



Baking is more than just creating delicious treats; it’s about crafting memories that last a lifetime. As family members gather in the kitchen to roll out dough and stir batter, generations share stories, laughter, and traditions that are passed down through time. Noah Szporn, Senior Vice President of Nutella at Ferrero North America, emphasizes the importance of baking as a way to bond with loved ones: "Baking together creates some of our most treasured family memories. Whether it’s teaching the next generation grandma’s secret recipe or sharing the simple joy of spreading Nutella on warm cookies, these traditions bring families closer."

How to Participate



From now until November 2, home bakers can submit their favorite Nutella® recipes via NutellaHolidays.com. Those who enter stand a chance to win an all-expenses-paid trip to the Hallmark Christmas Experience — an immersive holiday celebration designed to enchant guests. Winners will be notified on November 17, and the submitted recipes will be brought to life at the Hallmark event, showcasing the winning dish to families across various platforms, including social media.

The Hallmark Christmas Experience



What awaits the lucky winners? The Hallmark Christmas Experience is a magical festive affair where participants can meet iconic Hallmark stars, enjoy stunning light displays, indulge in delicious seasonal snacks, and engage in delightful live entertainment. The event promises heartfelt discussions and plenty of opportunities for photo-ops, ensuring unforgettable memories for all who attend.

Celebrating the Season with Special Nutella® Products



To kick off the holiday spirit, Nutella® is also introducing limited-edition Holiday Glass Jars and Holiday Mini Jars. Perfect for gift-giving or enhancing your holiday baking, these collectible jars feature charming seasonal designs. They will be available in stores nationwide while supplies last.

The Legacy of Nutella®



For those unfamiliar, Nutella® has been a beloved staple since its inception in 1964, crafted with high-quality ingredients and a dedication to excellence. The spread’s popularity has expanded globally, available in roughly 160 countries and featuring a variety of delicious snacks beyond the iconic jar. As Ferrero continues to grow within the North American market, the centered theme remains: celebrating life’s special moments through quality snacks.

Conclusion



As families prepare for the upcoming holiday festivities, Nutella® and Hallmark remind us of the joy derived from baking and sharing cherished recipes. By participating in this nationwide search, families can celebrate their traditions and create new memories that will last for years to come. So gather the family, get creative in the kitchen, and who knows? Your recipe might just become a new holiday favorite!

For more information and updates, follow Nutella on their social media platforms, including Instagram, X, and Facebook.

Topics Consumer Products & Retail)

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