#Japan #Kyoto #SugeKae #Alphablanca #Bridal Dresses

Revolutionizing Bridal Dress Marketing with AI

In a transformative move within the bridal industry, ELEMENTS Inc., based in Tokyo, is partnering with Alphablanca, a leading wedding dress manufacturer from Kyoto, by integrating the AI image generation tool SugeKae into their marketing efforts. This innovative tool aims to facilitate the expansion of color variants for bridal gowns, significantly optimizing promotional activities for the company. By utilizing SugeKae, Alphablanca can now generate high-quality images of dresses in various colors without needing physical samples, leading to a remarkable reduction in both time and cost.

Pre-Implementation Challenges

Before the introduction of SugeKae, Alphablanca faced several challenges in their promotional activities:

1. High Costs of Photography and Sample Preparation: With 13 color options for each of the 12 bridal dress designs, they needed to photograph a total of 156 combinations. Organizing these photo shoots required extensive resources, including sample creation, model hire, and post-production editing, projecting substantial financial burdens.

2. Limitations on Proposal Power: The absence of images for non-physical colors forced sales teams to rely on fabric swatches and verbal descriptions, making it difficult to communicate a compelling vision to their clients.

3. Tight Timelines for Exhibition Preparations: As wedding shows approached, the need for comprehensive visuals became crucial. However, the traditional photo shooting process could not keep up with the timeline required for complete color representation.

Outcomes After SugeKae Implementation

The implementation of SugeKae brought transformative outcomes for Alphablanca, including:

1. Cost Reduction of Sample Preparation and Photography: Compared to manual photo shoots requiring physical samples, SugeKae allowed Alphablanca to create visually appealing dress images for all 156 combinations, achieving a cost reduction of up to 99%.

2. Enhanced Proposal Capabilities: Thanks to SugeKae’s ability to automatically adjust color based on the same material, images of dresses can be produced to reflect the actual fabric texture and shadows quickly. This innovation means sales teams can present more realistic color options to clients, greatly improving their proposal efficacy.

3. Drastically Shortened Preparation Time: Where adding colors to the product line used to take days to weeks, it is now possible to complete this task in as little as one day. This not only means quicker responses to color requests from clients but also streamlines the entire exhibition preparation process.

Future Plans

Looking ahead, Alphablanca intends to harness additional features of SugeKae, exploring new promotional strategies that could include background compositions for chapel scenes, color temperature adjustments according to lighting, and other creative marketing advancements.

Commentary from Alphablanca's Strategic Planning Department

Harada from Alphablanca remarked, “Communicating a diverse range of color options visually is crucial for promotional activities at exhibitions and on social media. However, it was not practical to prepare samples or conduct photography sessions for every color. The introduction of SugeKae enables us to generate beautiful and realistic color variant images quickly, significantly expanding our promotional capabilities. We look forward to utilizing it further in customer service and catalog production.”

About SugeKae

SugeKae, the AI-based image generation tool, allows users with little to no editing skills to generate new images effortlessly. Users simply upload initial data and reference images to easily swap backgrounds and change product colors without intricate prompts. Here are some of the main functionalities:

• - Background Change: Adjust product images to natural single-color backgrounds without unwanted shadows.
• - White Background Adjustment: Perfect for e-commerce, this feature transforms images to clean white backgrounds while retaining product shadows.
• - Color Swapping: Generate color variant images by changing the product's specified color based on a single reference image, allowing for subtle color variations.
• - Image Gallery Generation: Users can manage and download generated images quickly, sharing them with team members as needed.

Pricing for SugeKae is structured to ensure companies only pay for the images they utilize, with competitive rates starting from 200 yen (excluding tax) per download.

About ELEMENTS Inc.

ELEMENTS Inc.'s mission, encapsulated in the phrase “BEYOND SCIENCE FICTION,” focuses on solutions for personal identification, data management, and individual optimization, tackling critical societal issues like financial crimes and waste generation. Their flagship service, online personal verification, boasts approximately 600 corporate clients across various industries, including finance and telecommunications.